A data landscape facilitates data-related discussions to remove barriers to understanding and promote a healthy dialogue on what can be a confusing topic.

Julian Archer

 

As companies expand into multiple regions and countries, the marketing operations function may struggle to provide consistent support levels without an optimal organizational structure.

Julian Archer

 

An aligned revenue operations capability provides support for each of the approaches that are available to B2B sales and marketing teams to generate demand.

Julian Archer

, 

Robert Peterson

 

Marketing leaders must implement effective data literacy programs that transform and sustain data-supported decision-making processes.

Julian Archer

 

Data strategy is essential both for the benefits it affords the business and as a response to increasing requirements to ensure the privacy of individuals.

Julian Archer

 

In this report, we demonstrate how marketing data stewards must sort, source, and unify data sets in support of customer marketers as part of a coherent marketing data strategy.

Julian Archer

, 

Amy Bills