Julian Archer

VP, Principal Analyst

Julian left his native UK in 1989 to live on the European mainland and now has 30 years of international B2B demand creation and measurement experience within corporate and pan-European field functions.

Julian joined Forrester through the acquisition of SiriusDecisions. He has been with SiriusDecisions for over five years and during this time has helped clients with many of their demand creation challenges, notably, Demand Waterfall® improvement, event strategy and execution, and localization approaches. Within the last three years, Julian has devoted more of his time to helping clients understand the required strategies for sales and marketing functions to adapt to the global move for increased personal data privacy compliance triggered by legislation such as the GDPR, ePrivacy regulation, and Canadian Anti-Spam Legislation.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
December 8th, 2021 11:00 a.m. - 12:00 p.m. Webinar

B2B Marketing Operations: Planning Assumptions 2022

Marketing operations has capabilities spanning data interpretation, tools application and process development. The function is uniquely positioned to understand and act on stakeholder needs, enabling the organization to deliver a superior customer experience and grow revenue. Join Julian Archer as he discusses key areas of opportunity that should drive the agenda for marketing operations leaders in 2022. Key takeaways: Understand the value of transitioning to the B2B Revenue Waterfall to track opportunity types and improve control of your revenue engine. Gain the confidence to ditch sourcing metrics in favor of a fuller picture of contribution. Learn why process improvement doesn’t have to be so painful. Target audience level: all levels