Julian Archer

VP, Principal Analyst

Julian left his native UK in 1989 to live on the European mainland and now has 30 years of international B2B demand creation and measurement experience within corporate and pan-European field functions.

Julian joined Forrester through the acquisition of SiriusDecisions. He has been with SiriusDecisions for over five years and during this time has helped clients with many of their demand creation challenges, notably, Demand Waterfall® improvement, event strategy and execution, and localization approaches. Within the last three years, Julian has devoted more of his time to helping clients understand the required strategies for sales and marketing functions to adapt to the global move for increased personal data privacy compliance triggered by legislation such as the GDPR, ePrivacy regulation, and Canadian Anti-Spam Legislation.

The Buyer Data Articulation Model
Report
November 24th, 20207 min read

In this report, we introduce The Forrester Buyer Data Articulation Model and describe how it can help organizations describe buyer audiences, classify captured data, and categorize its sources.

Kerry Cunningham

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.