VP, Principal Analyst
Julian left his native UK in 1989 to live on the European mainland and now has 30 years of international B2B demand creation and measurement experience within corporate and pan-European field functions.
Julian joined Forrester through the acquisition of SiriusDecisions. He has been with SiriusDecisions for over five years and during this time has helped clients with many of their demand creation challenges, notably, Demand Waterfall® improvement, event strategy and execution, and localization approaches. Within the last three years, Julian has devoted more of his time to helping clients understand the required strategies for sales and marketing functions to adapt to the global move for increased personal data privacy compliance triggered by legislation such as the GDPR, ePrivacy regulation, and Canadian Anti-Spam Legislation.