Laura Cross
VP, Principal Analyst
Laura is a results-oriented B2B marketing professional with over 25 years of experience in demand marketing, marketing technology, channel marketing, and marketing operations. She is an independent, proactive thinker with excellent communication, logic, and analytical skills.
Today, Laura works with Forrester’s B2B marketing operations and revenue operations clients with marketing processes, including but not limited to marketing planning; campaign and program planning as well as centers of excellence; marketing operations and revenue operations operating models; and team organization. Laura previously worked with Forrester demand and account-based marketing (ABM) clients, creating extensive research to design, build, and deploy campaigns, programs, and tactics. She also worked with clients on lead management best practices, waterfall processes and optimization, and demand program measurement and optimization.
