Lisa Nakano

VP, Research Director

Lisa is a customer experience thought leader with more than 20 years of experience working in global organizations, with an emphasis on the high-tech software, hardware, and telecommunications sectors. She leads the customer engagement research service that helps clients formalize and extend their support for post-sale customer experience as well as define and build a customer engagement function in their organization. Lisa’s research and analyst team delivers dedicated research coverage for leaders responsible for customer marketing, customer success, and customer experience.

The Forrester B2B Customer Persona Framework
Report
April 26th, 2021 8 min read

In this report, we describe the elements of best-in-class customer personas that enable organizations to effectively develop messaging that drives engagement, loyalty, retention, and advocacy within the customer base.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.