Luca Son,

Luca Son

Senior Consultant

Luca Son is a senior consultant with Forrester’s Total Economic Impact™ (TEI) practice. In this role, Luca partners with leading global technology firms to quantify and communicate the business value of emerging and enterprise-grade technology investments. He specializes in producing rigorous, data-driven case studies and ROI analyses that support technology buyers in making informed decisions.

Luca plays a key role in evolving Forrester’s New Tech TEI methodology to address cutting-edge technologies, including generative AI and other rapidly advancing innovations. His work spans a wide range of industries and technology domains — including software and platform as a service, cybersecurity, and cloud infrastructure — and is informed by direct conversations with enterprise buyers, economic modeling, and Forrester’s extensive research corpus. Through his work, Luca helps organizations build the business case for high-impact technologies in today’s fast-changing landscape.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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