Luca Son is a senior consultant with Forrester’s Total Economic Impact™ (TEI) practice. In this role, Luca partners with leading global technology firms to quantify and communicate the business value of emerging and enterprise-grade technology investments. He specializes in producing rigorous, data-driven case studies and ROI analyses that support technology buyers in making informed decisions.

Luca plays a key role in evolving Forrester’s New Tech TEI methodology to address cutting-edge technologies, including generative AI and other rapidly advancing innovations. His work spans a wide range of industries and technology domains — including software and platform as a service, cybersecurity, and cloud infrastructure — and is informed by direct conversations with enterprise buyers, economic modeling, and Forrester’s extensive research corpus. Through his work, Luca helps organizations build the business case for high-impact technologies in today’s fast-changing landscape.