As B2B organizations refine strategic account strategies, the account development representative (ADR) must have detailed responsibilities and metrics and tight team interlocks.
This B2B role profile provides a job description and competencies for the account development representative (ADR) role.
This B2B role profile provides a job description for the revenue development representative (RDR) role.
B2B organizations must consider how their processes, people, and infrastructure will support the convergence of demand and account-based marketing.
B2B marketers can use this report to select the right partner for their account-based marketing platform needs.
Demand, ABM, and operations professionals should use this report to understand the capabilities of emerging vendors within major segments of the account-based marketing ecosystem and to inform their technology strategies.
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