Marcia Trask

Principal Analyst

With over 25 years of experience in the technology industry, Marcia is a principal analyst in the Forrester SiriusDecisions Marketing Operations Strategies service. Her areas of expertise include strategic marketing planning and investment, campaign development, performance measurement, marketing technology, process development, business transformation, and marketing and sales alignment/enablement. Marcia has worked across several functional marketing disciplines, as well as in product and sales operations and enablement.

Marketing Process: Why It Matters
October 5th, 20219 min read

In this report, we define the role of process in B2B marketing, identify where process commonly breaks down, and describe the desired state of process and the role of marketing operations in making this happen.

The State Of B2B Agile Marketing 2021
August 11th, 20218 min read

In this report, we share how agile marketers have higher work satisfaction and are more optimistic about how marketing approaches the organization’s digital marketing transformation, responds to opportunities, and aligns to business objectives.

Introducing The B2B Marketing Process Value Chain
May 2nd, 20218 min read

In this report, we introduce the Forrester B2B Marketing Process Value Chain, which identifies the critical process flows in B2B marketing so that stakeholders understand how marketing process must be sequenced and intersected for maximum value delivery.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.