Matt Alvers is the vice president and research director for Forrester’s B2B Sales research service, leading a team that provides strategic insights to chief sales officers, chief revenue officers, and senior sales and revenue leaders. His team’s research agenda focuses on revenue strategies, building integrated growth engines, and designing high-performing revenue organizations. Through industry-leading frameworks and methodologies, Matt’s team helps sales leaders optimize go-to-market execution, talent management, sales enablement, customer acquisition, customer retention, and customer success. His expertise enables organizations to align customer-facing teams, maximize sales effectiveness, and navigate evolving market dynamics with confidence.

Matt has more than 20 years of experience in B2B sales leadership, revenue strategy, and go-to-market execution. He has built and led high-performing sales teams across domestic and international markets, specializing in revenue growth, enterprise sales transformation, and customer acquisition.