Matt Alvers,

Matt Alvers

Vice President, Research Director

Matt Alvers is the vice president and research director for Forrester’s B2B Sales research service, leading a team that provides strategic insights to chief sales officers, chief revenue officers, and senior sales and revenue leaders. His team’s research agenda focuses on revenue strategies, building integrated growth engines, and designing high-performing revenue organizations. Through industry-leading frameworks and methodologies, Matt’s team helps sales leaders optimize go-to-market execution, talent management, sales enablement, customer acquisition, customer retention, and customer success. His expertise enables organizations to align customer-facing teams, maximize sales effectiveness, and navigate evolving market dynamics with confidence.

Matt has more than 20 years of experience in B2B sales leadership, revenue strategy, and go-to-market execution. He has built and led high-performing sales teams across domestic and international markets, specializing in revenue growth, enterprise sales transformation, and customer acquisition.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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August 1st, 2025 4:00 PM - 5:00 PM Peer Discussions

Maximizing Impact: Strategic Budget Planning For B2B Sales Leaders

Economic uncertainty and market volatility are forcing executives and business leaders to revisit budget planning with much higher expectations. As you tackle 2026 planning, how can you make the biggest impact with lasting benefits rather than one-time reductions? Join Eric Zines for this interactive discussion with fellow B2B sales leaders on your plans, priorities, and initiatives for the upcoming year, guided by Forrester’s 2026 Budget Planning Guides. Leave the conversation with new ideas for how to meet the growth challenges of 2026 and beyond.Questions for discussion:Where are organizations maintaining, cutting, or increasing current investment?How do I obtain greater enterprise intelligence to connect budgets with specific investments?How do I build an optimization mindset? Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.