This quarterly peer discussion brings together senior B2B marketing leaders to exchange perspectives, compare approaches, and learn from one another’s experiences. Facilitated by a Forrester expert, each session focuses on a timely area of interest while creating space for candid conversation, practical problem-solving, and the sharing of lessons learned among peers facing similar opportunities and challenges. Discussions may touch on topics such as go-to-market strategy, AI adoption, building brand preference, integrated campaign strategy, measurement and communication of marketing’s value, partner growth strategies, organizational design and operating models, and more depending on the priorities most relevant to participants. This peer discussion will explore how marketers are getting the most from AI and surface lessons learned for training on your go-to-market context.This conversation will be hosted by Matthew Selheimer and Mark Ogne and will include open discussion with participants, so please bring your questions, experiences, and perspectives to share with the group.Questions For Discussion: Where have you seen AI create the most value in your marketing organization, and what made those use cases successful?How are you training AI on your company’s go-to-market context, and what lessons have you learned about improving the quality and relevance of outputs?What has surprised you most, positively or negatively, about AI’s impact on your team’s work so far?