Matthew Selheimer
VP, Research Director
As a vice president and research director, Matthew leads Forrester’s research service for B2B marketing executives (CMOs/heads of marketing, brand and communications leaders, and partner ecosystem marketing leaders). His team’s research agenda focuses on envisioning and executing a long-term marketing strategy that drives customer and partner value through eight priority research areas: marketing strategy; planning and investments; brand experience and corporate communications; integrated campaigns; demonstrating marketing’s value; creating a high-performing organization and operating model; modernizing partner ecosystem marketing strategy; and elevating partner demand, engagement, and enablement.
