Melissa Parrish

VP, Group Director

As VP and group research director, Melissa leads the research teams that serve business insights professionals, customer experience leaders, and the retail, financial services, and healthcare industries. Her team's research agenda focuses on helping businesses become data driven and customer obsessed with the right technologies and strategies to inform, develop, execute, and measure customer engagement programs. Melissa delivers strategic guidance to help business leaders use evolving technologies, platforms, and analytics to create and deepen the bonds between them and their ever-changing customers.

January 20th, 2021
14 min read

This report will show how CMOs need to reevaluate the fundamental assumptions on which their marketing programs are built and steer their teams back on track to win, serve, and retain customers — and regain their faith.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research