Meredith Cain


Meredith is a researcher serving B2B marketing and sales professionals. Her research helps sales and marketing leaders serve their B2B consumers with the most effective and coordinated tools, data, content, and processes to optimize their lifetime value.

The State Of Digitized Selling
April 5th, 202112 min read

This report details what evolving business buyers want along their path to purchase, where B2B firms are on their journey to delivering that experience, and how digitally immersive selling benefits everyone.

Mary Shea, PhD