This report outlines how brands must strive to anticipate the needs of their best customers, evolving over time from assistants that make smart suggestions to agents that take action.
Forrester is covering the key technology trends that CIOs should be attuned to in 2020, including brands anticipating and acting on behalf of customer needs.
Forrester interviewed more than 150 companies across industries and technology categories to understand how more than 50 technologies will evolve over the next five to 10 years and assess their impact on consumer digital experiences. This research will he
Mobile experiences shouldn’t replicate the web: How consumers navigate on mobile is often fundamentally different than on desktops.
Today’s handful of so-called anticipatory experiences rely on static context, such as birthdays, to push out notifications or reminders. In 2030, brands will know their best customers well enough to dynamically assemble the content and services they need
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.