Michael Lung is a senior consultant in Forrester’s Asia Pacific Consulting practice. He works with senior business and technology leaders to design and deliver CX, digital strategy, and marketing transformation initiatives that translate strategy into execution. His focus is on aligning strategy, operating models, systems, and ways of working to drive sustained, customer-obsessed transformation.

Michael brings over 18 years of experience across consulting, agency, and product innovation environments in Asia Pacific. He has led and advised complex, multimarket engagements across telecommunications, financial services, consumer products, and regulated industries, working with clients across Singapore, Indonesia, Thailand, and Australia. He is based in Singapore.