All brands must use digital touchpoints to understand customers’ expectations and generate direct consumer data and insights, not just direct sales.

Michelle Beeson

This report outlines the range of secondhand re-commerce approaches that brands can choose from and helps them decide what level of involvement and responsibility they should take on when it comes to product resales.

Michelle Beeson

Retailers and brands are using multiple resources — including store associates, dedicated internal teams, partners, and freelance industry experts — to launch (more) digitally enabled person-to-person (P2P) customer interactions. As customer interactions

Michelle Beeson

Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales opportunity across different digital commerce touchpoints — wholesa

Michelle Beeson

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Sucharita Kodali

Many branded manufacturers are revamping their digital commerce strategies to manage growing direct-to-consumer (DTC) commerce alongside wholesale businesses. This effort involves evaluating new and existing technology systems, from product information ma

Michelle Beeson

Consumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer sales across their own digital touchpoints; others will focus on building joint business partners

Michelle Beeson