August 2nd, 2021 • 6 min read
Sales activity studies generate evidence about how sales resources are spending their time and the impact these activities have on sales results. These studies shouldn’t be limited to individual sales reps; an examination of their surrounding support system must be included. By focusing on what various sales roles are doing as individuals, and the ways in which they are collectively supported by the organization, organizations can gain a complete view of where reps are spending their time and why. In this report, we examine the concept of a sales activity study, link it to sales productivity, and discuss common pitfalls to avoid when conducting the study.