Mike Proulx,

Mike Proulx

VP, Research Director

Mike leads Forrester's CMO research team focused on the top issues and opportunities facing marketing executives — providing the vision and strategy today’s brands need to deliver on their expression of customer obsession. His team of industry analysts publishes research, delivers thought leadership, and conducts client advisories on cutting-edge topics related to marketing trends, consumer behavior, brand strategy, advertising, creativity, digital transformation, and the agency landscape. You'll find Mike’s marketing guidance frequently quoted in the press including The New York Times, Wall Street Journal, Reuters, and USA Today, as well as on-air appearances in BBC World News, CNBC, and NBC.

Consumer Marketing, CX, And Digital Leaders: How To Thrive Through Volatility In 2026 (US)
Outside your subscription
Trend Report
Consumer Marketing, CX, And Digital Leaders: How To Thrive Through Volatility In 2026 (US)
April 13th, 2026
•
21 min read

To navigate market volatility, consumer business leaders must optimize their focus and spend, master change management, and ratchet up risk management discipline.

Fiona Swerdlow
, 
Rick Parrish
, 
Emily Collins
, 
Su Doyle
, 
Dipanjan Chatterjee
, 
David Hoffman
, 
Mike Proulx
, 
James McQuivey, PhD
, 
Arielle Trzcinski
, 
Katy Tynan
 

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
July 17th, 2026 3:00 PM - 3:40 PM Webinar

Predictions 2026: Cybersecurity And Risk – Mid-Year Check-In

Join “Mr. Prediction” Mike Proulx, VP, Research Director, as he leads an exciting interactive discussion with Forrester’s experts and your peers examining the status of Forrester’s 2026 predictions for cybersecurity and risk. Key takeaways: See which predictions have come true or on track to come true, and the global factors triggering them. Uncover new insights into why some predictions haven’t or won’t come true in 2026 based on Forrester’s expert analysis. Prepare your team and organization for the second half of 2026 with a bonus prediction.Target audience level: all levels
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July 24th, 2026 5:00 PM - 5:40 PM Webinar

Predictions 2026: B2B Marketing, Sales, And Product – Mid-Year Check-In

Join “Mr. Prediction” Mike Proulx, VP, Research Director, as he leads an exciting interactive discussion with Forrester’s experts and your peers examining the status of Forrester’s 2026 predictions for B2B marketing, sales, and product.Key takeaways: See which predictions have come true or on track to come true, and the global factors triggering them. Uncover new insights into why some predictions haven’t or won’t come true in 2026 based on Forrester’s expert analysis. Prepare your team and organization for the second half of 2026 with a bonus prediction.Target audience level: all levels
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July 31st, 2026 5:00 PM - 5:40 PM Webinar

Predictions 2026: Artificial Intelligence – Mid-Year Check-In

Join “Mr. Prediction” Mike Proulx, VP, Research Director, as he leads an exciting interactive discussion with Forrester’s experts and your peers examining the status of Forrester’s 2026 predictions for artificial intelligence.Key takeaways: See which predictions have come true or on track to come true, and the global factors triggering them. Uncover new insights into why some predictions haven’t or won’t come true in 2026 based on Forrester’s expert analysis. Prepare your team and organization for the second half of 2026 with a bonus prediction.Target audience level: all levels
Register
August 7th, 2026 5:00 PM - 5:40 PM Webinar

Predictions 2026: Customer Experience – Mid-Year Check-In

Join “Mr. Prediction” Mike Proulx, VP, Research Director, as he leads an exciting interactive discussion with Forrester’s experts and your peers examining the status of Forrester’s 2026 predictions for customer experience.Key takeaways: See which predictions have come true or on track to come true, and the global factors triggering them. Uncover new insights into why some predictions haven’t or won’t come true in 2026 based on Forrester’s expert analysis. Prepare your team and organization for the second half of 2026 with a bonus prediction.Target audience level: all levels
Register