Mike Proulx,

Mike Proulx

VP, Research Director

Mike leads Forrester's CMO research team focused on the top issues and opportunities facing marketing executives — providing the vision and strategy today’s brands need to deliver on their expression of customer obsession. His team of industry analysts publishes research, delivers thought leadership, and conducts client advisories on cutting-edge topics related to marketing trends, consumer behavior, brand strategy, advertising, creativity, digital transformation, and the agency landscape.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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March 11th, 2025 3:00 PM - 4:00 PM Peer Discussions

Top B2C CMO Priorities For 2025

Focus is the name of the CMO game. What areas are your marketing peers prioritizing in 2025? What is the game plan to create value for consumers and the business?Join Jen Sanning, VP and CMO executive partner; Eric Epstein, VP and CMO executive partner; and Mike Proulx, VP and research director for this interactive discussion with other B2C marketing leaders on the top priorities for CMOs in 2025. This peer discussion is an opportunity to share and learn from each other. Please bring your biggest areas of opportunity in 2025 to share with the group.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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