Mike Proulx
VP, Research Director
Mike leads Forrester's CMO research team focused on the top issues and opportunities facing marketing executives — providing the vision and strategy today’s brands need to deliver on their expression of customer obsession. His team of industry analysts publishes research, delivers thought leadership, and conducts client advisories on cutting-edge topics related to marketing trends, consumer behavior, brand strategy, advertising, creativity, digital transformation, and the agency landscape. You'll find Mike’s marketing guidance frequently quoted in the press including The New York Times, Wall Street Journal, Reuters, and USA Today, as well as on-air appearances in BBC World News, CNBC, and NBC.
