In this research toolkit, we compile essential Forrester research, tools, and templates to support marketing leaders in assessing and structuring their marketing organization.
In this report, we introduce the Forrester Marketing Capabilities Framework, which defines the full scope of capabilities that enable high-performance marketing and can be adapted to reflect the size, maturity, complexity, and strategy of any B2B marketing
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.