Recent Research
Optimize marketing resource allocation decisions by evaluating specific trade-offs at the team level.
Optimizing the B2B marketing function starts with defining the capabilities that must be in place to achieve defined business outcomes.
Driving recurring revenue growth requires B2B companies to embrace a customer-obsessed operating model.
CMOs must sponsor and drive effective campaign strategy and planning alignment.
Use the Forrester B2B Marketing Diagnostic Model to identify, pinpoint, and prioritize addressing marketing capability gaps.
In this report, we define 10 marketing categories and 39 capabilities to help B2B marketing leaders assess and prioritize improvement.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.