Paul Ferron
VP, Research Director
With over two decades of leadership experience in B2B sales and marketing, Paul is a highly regarded professional known for his expertise in aligning business functions with audience-focused go-to-market strategies. His deep knowledge and strategic insights have been instrumental in helping organizations achieve their growth objectives.
As a principal analyst specializing in portfolio marketing, Paul introduced a unique European dimension to Forrester’s research and advisory services. His commitment to excellence and comprehensive understanding of market dynamics make him an invaluable asset for Forrester’s clients that look for success in a dynamic business environment. Currently serving as VP, research director, Paul leads Forrester's team of European B2B analysts.
