More individuals blog today than ever before. As Social Computing has matured, brands recognize the importance of connecting with this small but influential group of content creators. Adults and youth blog for different reasons, which marketers must recog

Traditional advertising agencies face significant technical difficulties. Clients are shifting business to digital shops, and consumers have turned away from media channels that built the agency industry and toward emerging Internet media. Ad agencies mus

Eighty-three percent of marketers believe that mobile marketing will grow in effectiveness over the next three years. But although US marketers see the channel's growth potential, a technical acronym soup and low levels of current adoption among many mobi

Disney Parks and Resorts generated millions of customer contacts annually, but struggled to develop the individual-level insights necessary to deliver personalized visitor experiences. As a result, Disney replaced its ineffective CRM program with a strate

Today's agencies fail to help marketers engage with consumers, who, as a result, are becoming less brand-loyal and more trusting of each other. To turn the tide, marketers will move to the Connected Agency — one that shifts: from making messages to nurtur

PK

Peter Kim

,  Mary Beth Kemp  

In the fast changing world of Social Computing, there's only one constant, that people will continue to connect with each other in new and different ways, causing upheavals in the way companies and institutions relate to them. To help chart the muddied wa