Phil Harrell

VP, Sr Research Director

Phil is an industry thought leader in sales and marketing with more than 20 years of experience building and leading high-performance B2B sales teams worldwide. He has held executive-level sales and marketing positions at well-established companies and hypergrowth technology startups and has proven success in growing revenue in the hundreds of millions of dollars.

May 3rd, 202111 min read

This report shows sales organizations how to meet buyers’ expectations and boost revenue by adopting the five P’s of sales: purpose-driven, precise, personalized, productive, and profitable.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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