Reggie Lau

VP, Principal Consultant

Reggie is vice president of Forrester’s consulting practice in Asia Pacific. Mr. Lau works with clients on the full journey of content creation and custom research — ideating impactful thought leadership themes; quantifying and articulating value; envisioning the actual campaign and goals; and reapplying primary data collected while creating marketing content to inform product R&D, enable sales effectiveness, and enter new markets. During his nine years at Forrester, Mr. Lau has adapted Forrester’s many different methodologies, including Total Economic Impact™ (TEI), to a wide array of content programs and different technologies, ranging from infrastructure and data center solutions to B2B software-as-a-service (SaaS) social technologies.

November 30th, 20206 min read

This report uses Forrester’s Total Economic Impact™ (TEI) framework to help marketers justify investing in privacy to drive revenue and foster customer trust.

, Fatemeh Khatibloo
March 5th, 20207 min read

Loyalty programs help companies identify and collect rich data about their best customers to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for investment in a loyalty program. It provides an ROI model for

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