Robert Munoz

Principal Analyst

Robert is an innovative sales and operations results-driven leader with more than 25 years of experience and a track record of success in sales operations, solution and application sales, channel sales, and sales engineering. Robert’s passion is in building, managing, and optimizing business performance across a variety of segments and industries. His expertise includes business planning, go-to-market strategy design and execution, business analytics, territory coverage design and optimization, lead and opportunity management, sales compensation design, quota setting, sales forecasting, sales force automation, performance reporting, and sales management best practices.

2021 Sales Planning Toolkit
September 21st, 2020 12 min read

In this report, we introduce the Forrester Sales Planning Model, which sales leaders and sales operations can use to develop a comprehensive annual sales plan.

Dynamic Sales Planning
May 27th, 2020 6 min read

This report introduces the concept of dynamic sales planning, which builds on the annual sales planning process to increase a firm’s ability to optimize results.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.