Robert Peterson

VP, Principal Analyst

Bob is a sales and marketing thought leader with more than 20 years of experience working in mid- to large-sized global organizations, with emphasis on the financial services and software sectors. He has successfully led customer marketing initiatives designed to deepen account penetration. Bob has particularly focused on developing account-based marketing strategies to help sales and marketing organizations forge tighter alignment.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.