Rusty serves B2C marketing professionals. His research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management. Rusty helps organizations ensure that their marketing technology investments underpin strategies to meet evolving customer expectations and align with overall business technology investments to win, serve, and retain customers.
B2C marketing executives can use this report to understand the value they can expect from a real-time interaction management software offering and to explore potential partners.
B2C marketers must improve both brand equity and customer experience in a challenging 2025. Forrester’s data reveals how they plan to do this.
B2C marketers must take an ecosystem approach to martech to meet modern requirements, overcome tech limitations, and meet future needs.
This report provides EA pros with a reference model framework to align technology investments by collaborating with marketing executives.
This report provides marketing executives with a reference model framework for aligning technology investments by collaborating with EA pros.
In our evaluation of cross-channel marketing hub (CCMH) providers, we researched, analyzed, and scored the most significant ones.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
