Ruth is responsible for Forrester's marketing and strategy consulting practice, which provides research-based consulting services to businesses, helping them leverage Forrester's proprietary research and expertise to meet the ever-changing needs and expectations of their stakeholders. With over 30 years of experience in business, Ruth specializes in helping clients enhance and grow their business, get closer to their customers, and transform to meet new market demands. Ruth is a strong proponent of Agile business practices and is a Certified Scrum Master.