Ryan Skinner
Principal Analyst
About Ryan
Ryan contributes to Forrester’s research for marketing leaders and to its practice for financial services firms. He has published extensive research on how large companies should manage content at scale and support omnichannel customer experiences. He also does research on communications and agile organizations as well as the skills and structure that make for effective marketing teams.
Part of Ryan’s research remit includes coverage of influencer marketing, transparency, and content technologies. He contributes to Forrester’s cross-disciplinary research teams on content and trust.
Part of Ryan’s research remit includes coverage of influencer marketing, transparency, and content technologies. He contributes to Forrester’s cross-disciplinary research teams on content and trust.