Sam Somashekar

Principal Analyst

Sam is an accomplished product leader with a track record of taking a customer-centric approach to help companies succeed and grow revenue, market share, and profitability. He has 25 years of experience in enterprise product management and development, market research and strategy, marketing, and business development. His experience spans public and private companies including NICE Actimize and CA Technologies, as well as independent consulting across industries such as high tech, financial services, consumer packaged goods, and entertainment.

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Recent Research

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Report

Mapping Product Capabilities To Portfolio-Level Capabilities

September 17th, 2021 • 7 min read

In this report, we provide a template and best practices for mapping product and portfolio capabilities.

Sam Somashekar

Report

Identifying And Cataloging Product Capabilities

September 16th, 2021 • 5 min read

In this report, we provide a template and best practices for identifying and cataloging product capabilities.

Sam Somashekar

Report

Product Management: Planning Assumptions 2022

September 7th, 2021 • 8 min read

In this report, we identify five trends that will affect the priorities of product management leaders for 2022.

Lisa Singer

Sam Somashekar

Report

The Product Portfolio Design And Management Toolkit

June 28th, 2021 • 4 min read

This toolkit outlines resources to help organizations define, apply, and accelerate this best-in-class approach to strategically defining and managing an offering portfolio.

Sam Somashekar

Report

Using The Forrester Product Strategy Compass

May 10th, 2021 • 11 min read

In this report, we describe how to use the Forrester Product Strategy Compass to align product strategy with the overall business strategy.

Sam Somashekar

Report

Assessing The Effectiveness Of Product Portfolio Management

April 30th, 2021 • 6 min read

In this report, we explain how organizations can use the Product Portfolio Management Effectiveness Assessment to periodically review the state of their methods for product portfolio design and management while identifying areas for improvement.

Sam Somashekar

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.