Scott Compton

Senior Analyst

Scott serves digital business strategy professionals. A retail e-commerce specialist with over 20 years of experience with direct-to-consumer marketing, Scott’s research focuses on the strategies and technologies for stores and the grocery sector. He has expertise in customer experience, digital marketing, user experience testing, and conversion enhancements. Lately he is fascinated by advances in AI, automation, personalization, privacy, and how data and insights enhance the customer experience.

Now Tech: Retail Associate Enablement, Q3 2021
July 13th, 2021 6 min read

You can use retail associate enablement tools to enhance the customer experience in the physical store and improve both labor and store operations efficiency. But to realize these benefits, you first must select from a diverse set of vendors that vary by

How To Transform Your Retail Store
June 25th, 2021 5 min read

Today's customers look for and buy experiences, not simply products. Digital technology offers retailers a toolkit to engage customers with new and enhanced experiences. It also enables them to transform retail store operations, allowing stores and store

Now Tech: Cognitive Search, Q2 2021
April 7th, 2021 4 min read

You can use cognitive search technology that harnesses AI to find information in large corpora of data, help shoppers find products they didn't even know they wanted to buy, and empower employees with enterprise knowledge. But to realize these benefits, y

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