Scott Compton

Senior Analyst

Scott serves digital business strategy professionals. A retail e-commerce specialist with over 20 years of experience with direct-to-consumer marketing, Scott’s research focuses on the strategies and technologies for stores and the grocery sector. He has expertise in customer experience, digital marketing, user experience testing, and conversion enhancements. Lately he is fascinated by advances in AI, automation, personalization, privacy, and how data and insights enhance the customer experience.

October 7th, 202130 min read

Today's empowered customers use multiple digital devices to engage with brands and retailers while shopping in-store. To remain competitive, digital business executives must apply a 6E strategy across 42 business initiatives to create purpose-designed

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research