Sharyn leads Forrester’s research organization responsible for creating powerful ideas and objective, courageous, and relevant content that helps Forrester’s clients drive customer-obsessed vision, strategy, and execution that drive growth. She leads the teams that support both the Forrester Research and Forrester | SiriusDecisions research portfolios.
Forrester’s predictions help you see the future so you can gain a competitive edge in 2022.
This report shows you how to use the concept of intelligent growth to determine how to pursue growth strategies for customers, markets, offerings, productivity, acquisitions, and experiences.
Your new experience is here, redesigned to help you get to outcomes, faster.
Your new experience is here, redesigned to help you get to outcomes, faster.
To deliver on the promise of customer obsession, firms must use a future fit technology strategy. As a CIO, CTO, or other key technology leader, you need to craft a plan tuned to a specific starting point in your IT transformation journey, the urgency wit
Companies spent heavily on IT and digital transformation in the 2010s, but with disappointing results. Forrester's Customer Experience Index™ (CX Index) scores stagnated, productivity languished, and "digital sameness" took root. And as customer demands a
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