
Sharyn Leaver
Chief Research Officer
Sharyn leads Forrester’s global research organization responsible for creating the powerful ideas and objective and relevant research that help Forrester’s clients drive customer-obsessed growth.
Sharyn leads Forrester’s global research organization responsible for creating the powerful ideas and objective and relevant research that help Forrester’s clients drive customer-obsessed growth.
Leaders should read this report for actionable insights on where to invest, scale back, and experiment to stay resilient and competitive in 2026.
This report outlines how leaders can take back control by optimizing their spend with extreme discipline and creativity; mastering change leadership; and embracing risk management to calm the impact of future volatility.
In 2025, firms will seek to turn their generative AI experiments into tangible results.
Leaders across functions should read this report for practical guidance on where to invest, where to pull back, and where to experiment in 2025.
In 2024, business leaders must embrace generative AI and its potential to enhance employee engagement, empower customers, and drive business success.
Understand current budgeting trends across functions and where to increase investment, cut spending, and experiment for the largest impact in 2024.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.