Recent Research
B2B teams with responsibility for choosing B2B marketing and sales data providers must overcome planning and preparedness issues to support program execution.
This case study describes how Progress adopted the Campaign Framework to plan and implement its go-to-market strategy.
An examination of leadership as a key component of Forrester’s High-Performance Operating Model framework.
This data snapshot shows how marketing operations can help drive better adaptability, alignment, and customer experiences with data management.
We outline the key responsibilities, competencies, skills, behaviors, and success metrics for a B2B regional marketing planning and budgeting lead.
Frontline marketing teams must partner with revenue operations to maximize the value of event data by building a strategic approach grounded in operational excellence.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.