Sucharita Kodali

VP, Principal Analyst

Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.

The State Of The US Shopper
September 17th, 202112 min read

Retail and brand executives should use the insights in this report to determine how to implement strategy, services, and technology to meet customers’ changing expectations.