Susan Macke

Principal Analyst

Susan is a global marketing executive with over 20 years of experience in building and transforming world-class teams across key capabilities, including strategy, product and portfolio management, demand generation, sales enablement, brand development, customer relationship management, and communications. Coming from a technology background and holding quota-carrying roles, she works collaboratively across marketing, product, and sales on integrated planning and execution that fuels audience-centric success.

August 16th, 2021
9 min read

This report outlines the importance of the strategy for marketing and presents a comprehensive method — The B2B Marketing Strategy Compass — to help B2B marketing leaders align marketing plans, resources, and execution to the corporate strategy.

August 12th, 2021
6 min read

In this case study, we explain how Siemens Energy AG used the Marketing Strategy Compass to formulate a clear, actionable, aligned strategy that connects the business goals through the marketing organization and aligns with product and sales.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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