This report outlines the importance of the strategy for marketing and presents a comprehensive method — The B2B Marketing Strategy Compass — to help B2B marketing leaders align marketing plans, resources, and execution to the corporate strategy.

Lori Wizdo

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Susan Macke

In this case study, we explain how Siemens Energy AG used the Marketing Strategy Compass to formulate a clear, actionable, aligned strategy that connects the business goals through the marketing organization and aligns with product and sales.

Susan Macke

Here are the required decisions that drive specific marketing sub-function priorities and provide actionable inputs that flow into the annual marketing plans for each sub-function.

Susan Macke

This report describes the decisions made at the third level for internal orientation that drive marketing operational investment priorities and provide actionable inputs that flow into the annual marketing plan.

Susan Macke

In this report, we describe the decisions at the external orientation level of marketing strategy that drive specific investment priorities and provide actionable inputs that flow into the annual marketing plan.

Susan Macke

In this select practice, we explain how AVI-SPL used the first level of the Forrester Marketing Strategy Compass to formulate a clear, actionable, and aligned business strategy to inform the marketing strategy and annual plan.

Susan Macke