Terry is a senior marketing executive with a passion for sales and marketing integration through effective demand generation. His background includes more than 15 years of experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence, and application development.
In this report, we identify five sets of actions for accelerating momentum that should be on every demand and ABM leader’s agenda for 2022, including ways to embed buying groups in processes, listen to buying signals, engage buying groups
In this report, we examine B2B opportunity types, their main variants, and the characteristics of each that impact how revenue engines perform.
In this report, we explain how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
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