Terry is a senior marketing executive with a passion for sales and marketing integration through effective demand generation. His background includes more than 15 years of experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence, and application development.
This tool helps marketing leaders estimate the business impact of moving from MQLs to buying groups in a revenue process transformation initiative.
Use this tool to estimate the business impact of leveraging signals from opportunities and buying groups in a revenue process transformation initiative.
This tool provides a structured approach to help planners visualize the calculations associated with modeling their organization’s revenue engine process.
B2B organizations must transform their revenue processes to focus on delivering value to the buyer throughout the customer lifecycle.
B2B CMOs and marketing leaders must retool ingrained mindsets to meet the needs of today’s customers.
The B2B Revenue Development Maturity Assessment helps B2B growth organizations identify areas of inefficiency at the center of the revenue process.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.