Terry is a senior marketing executive with a passion for sales and marketing integration through effective demand generation. His background includes more than 15 years of experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence, and application development.
Organizations looking to improve performance must shift from capturing and qualifying leads to identifying and engaging multiple buying group members.
CMOs must spearhead essential changes in revenue processes across marketing, sales, and customer functions to meet evolving B2B buying behaviors.
This tool helps marketing leaders estimate the business impact of moving from MQLs to buying groups in a revenue process transformation initiative.
Use this tool to estimate the business impact of leveraging signals from opportunities and buying groups in a revenue process transformation initiative.
This tool provides a structured approach to help planners visualize the calculations associated with modeling their organization’s revenue engine process.
B2B organizations must transform their revenue processes to focus on delivering value to the buyer throughout the customer lifecycle.
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