Terry is a senior marketing executive with a passion for sales and marketing integration through effective demand generation. His background includes more than 15 years of experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence, and application development.
Understand the revenue council’s expanded remit within a revenue process transformation designed to create revenue growth and improve value realization.
Learn how to apply opportunity maps to gain a deep knowledge of your target audience and the potential opportunities that exist within accounts.
A revenue council is the cross-functional team responsible for improving the performance of the end-to-end revenue process.
Organizations looking to improve performance must shift from capturing and qualifying leads to identifying and engaging multiple buying group members.
CMOs must spearhead essential changes in revenue processes across marketing, sales, and customer functions to meet evolving B2B buying behaviors.
This tool helps marketing leaders estimate the business impact of moving from MQLs to buying groups in a revenue process transformation initiative.
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