Tina Moffett

Principal Analyst

Tina serves B2C marketing professionals, focused on prescriptive and predictive marketing analytics (including marketing mix modeling, cross-channel attribution, and test and learn approaches), measurement strategies, best-in-class marketing and customer metrics, customer journey analytics, tools and technologies that support marketing insights, and insights-to-action strategies.

Marketing Measurement Morphs Into Insight-Driven Marketing
Report
October 4th, 20215 min read

Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do this, B2C marketers must elevate their unified marketing measu

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