Tina serves B2C marketing professionals, focused on prescriptive and predictive marketing analytics (including marketing mix modeling, cross-channel attribution, and test and learn approaches), measurement strategies, best-in-class marketing and customer metrics, customer journey analytics, tools and technologies that support marketing insights, and insights-to-action strategies.
Marketers should read this report to understand the increased efficiency and effectiveness that these powerful tools bring to marketing budgets.
To excel at customer insights, companies will need to invest in new data sources, emerging analytical techniques, and more agile operational models.
Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do this, B2C marketers must elevate their unified marketing measu
Marketers can use the assessment results to build a more stable marketing measurement practice that drives insight-driven businesses.
This report maps the evolution of marketing performance measurement into an insights-driven business strategy.
This report helps marketing leaders apply best practices in wrapping marketing with a finance point of view.
