Xiaofeng Wang

Principal Analyst

Xiaofeng helps B2C marketing and digital business professionals develop effective digital marketing and omnichannel engagement strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms like Alibaba and WeChat to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

November 16th, 2021 11:00 a.m. - 12:00 p.m. Webinar

Retail Predictions 2022

Since early 2020, retail has undergone close to two years of extraordinary transformation, accelerated by factors such as the global pandemic; increased focus on environmental, social, and governance (ESG) criteria; evolving technology; and more. In 2022, we anticipate that retailers and brands selling to consumers will: Cultivate new strategic partnerships to grow and adapt. Develop new business models and revenue streams. Adapt to evolving global market conditions. Double down on concrete means to become more customer obsessed as organizations. Target audience level: intermediate