Xiaofeng Wang
Principal Analyst
Xiaofeng helps B2C marketing and digital business professionals develop effective digital marketing and omnichannel engagement strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms and martech solutions such as customer data platforms and cross-channel marketing hubs to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.
