Zachary is a data researcher for the Forrester Decisions B2B Marketing service family. His data research focuses on B2B trust, the Forrester annual B2B Marketing Survey, and B2B marketing budgets, among other areas. Zachary is interested in the power of using data to tell compelling stories and provide actionable insights.
This data snapshot examines B2B marketers’ investment in outsourced services and/or agencies.
Discover the prerequisites, core components, and key considerations for developing a CX strategy.
B2B marketing leaders can use this report, which shares benchmark data from Forrester’s Marketing Budgets Survey, 2025, to calibrate their investments.
Firms are scaling AI fast — but issues with organizational alignment, workforce enablement, and governance are reducing AI’s business impact.
A new Forrester study shows that high-end materials — even manufactured ones — plus ambiance and service contribute to perceptions of hotel luxury.
Social media is a pivotal source of information and serves as a valuable place for interaction and validation.
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