Zachary is a senior data researcher for the Forrester Decisions B2B Marketing service. His data research focuses on B2B trust, the Forrester annual B2B Marketing Survey, and B2B marketing budgets, among other areas. Zachary is interested in the power of using data to tell compelling stories and provide actionable insights.
This report shares marketing technology budget benchmark data to assist marketing leaders in allocating their budgets.
A business capabilities framework helps tech execs see the forest for the trees to better enable their business.
Drive better outcomes amidst constant volatility by making deliberate choices about where to focus, what to stop funding, and where to experiment.
Brand manufacturers must lean on the right mix of six content and operations tenets to achieve top-line growth from dynamic product experiences.
This report examines B2B marketing priorities, AI adoption, execution barriers, support needs, and performance measures for 2026.
Learn how the Forrester High-Performing Security Program Model can help your organization become a trusted business in an AI-enabled world.
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