Zeid covers customer data and analytics. His work helps customer insights professionals utilize their data to generate insights, reach the right customers, increase loyalty and profitability, and inform product strategy and service delivery. His research agenda also includes the uses and applications of third-party data.
In our evaluation of customer analytics services providers, we researched, analyzed, and scored the most significant ones.
This report highlights predictive and generative AI adoption, budgets, motivators, concerns, and vendor sourcing trends.
AI-generated synthetic data boosts analytics accuracy and speed, maintains privacy, and accelerates customer insights particularly in scenarios with limited data.
Customer analytics professionals can use this report to understand the value they can expect from a customer analytics service provider and to explore potential partners.
Firms want to prioritize data and analytics initiatives to monetize their data effectively but face challenges such as limited time and resources.
Data-driven businesses must focus on strengthening five core capabilities and adopt new roles and skills to improve their data-driven efforts.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.