ZK

Zeid Khater

Analyst

Zeid covers customer data and analytics. His work helps customer insights professionals utilize their data to generate insights, reach the right customers, increase loyalty and profitability, and inform product strategy and service delivery. His research agenda also includes the uses and applications of third-party data.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research