Zhi-Ying Barry,

Zhi-Ying Barry

Principal Analyst

Zhi-Ying is a principal analyst in Forrester’s digital business and strategy practice. She leads the digital measurement research stream globally at Forrester, helping clients build effective measurement frameworks to demonstrate digital’s impact on broader organizational objectives (revenue, cost, operations, and customer experience). She also works closely with financial services firms, advising business and technology leaders on business model reinvention and value creation through research and consulting engagements. Zhi-Ying is based in Sydney, having previously worked in Forrester’s Singapore office.

Zhi-Ying has spoken at various global industry events including Money20/20, Finovate, and American Banker, and is commonly cited by the Wall Street Journal, the Australian Financial Review, Finextra, and ZDNet.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
November 13th, 2024 4:00 AM - 4:40 AM Webinar

Predictions 2025: Asia Pacific

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for Asia Pacific.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels