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Andrew   Bartels

Andrew Bartels

Vice President, Principal Analyst Serving CIO Professionals

Andrew Bartels primarily contributes to Forrester's offerings for the CIO. As an analyst, he is a leading expert on tech market trends and sizing, cloud and smart computing technologies, tech budget benchmarks and processes, and tech's impact on business operations. He also researches the growing customization of tech systems for industry-specific solutions for utilities, energy, government, education, and professional services sectors. He is a thought leader in buy-side technologies and business networks. Andy has been with Forrester for 17 years, starting with Giga Information Group, which Forrester acquired in 2003.

Previous Work Experience

Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.

Education

Andy earned a BA in philosophy from Haverford College and a PhD in history from Johns Hopkins University.

Andrew Bartels

Vice President, Principal Analyst Serving CIO Professionals

Andrew Bartels primarily contributes to Forrester's offerings for the CIO. As an analyst, he is a leading expert on tech market trends and sizing, cloud and smart computing technologies, tech budget benchmarks and processes, and tech's impact on business operations. He also researches the growing customization of tech systems for industry-specific solutions for utilities, energy, government, education, and professional services sectors. He is a thought leader in buy-side technologies and business networks. Andy has been with Forrester for 17 years, starting with Giga Information Group, which Forrester acquired in 2003.

Previous Work Experience

Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.

Education

Andy earned a BA in philosophy from Haverford College and a PhD in history from Johns Hopkins University.

Andrew Bartels's Research

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  • For CIO Professionals

    REPORT: US Tech Market Outlook For 2020 To 2021

    Three Scenarios Will Help CIOs Understand The Length And Depth Of The Pandemic Recession

    August 26, 2020Andrew Bartels

    US CIOs and their business partners will be dealing with a steadily worsening recession in 2020, with the potential for even more problems in 2021. Hopes are quickly fading for a quick rebound in business as the US tries to bring COVID-19 under control. Overall US tech budgets will be down by 6% or so from 2019, but budget cuts will be more like 9% to 12% given planned 2020 tech budget increases of 3% to 4%. The pain so far has been concentrated in the customer-facing retail and leisure industries but will spread to other industries as layoffs and business failures ripple through the economy. Many companies in the hardest-hit industries will close, and others will fall into that camp. CIOs need to have flexible tech budget plans to deal with likely downturns or less likely upturns in their business outlook.

  • For CIO Professionals

    REPORT: Now Tech: Contract Lifecycle Management Software, Q3 2020

    Forrester's Overview Of 39 CLM Vendors

    July 22, 2020Andrew Bartels

    Companies use contract lifecycle management (CLM) software to consolidate and understand existing contracts, create and negotiate new contracts, and link contracts to other related applications. But to realize these benefits, they first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. CIOs and their business partners should use this report to understand the value they can expect from a CLM provider and to select one based on size and functionality.

  • For CIO Professionals

    REPORT: Tech Budget Outlooks For France, Germany, And The UK In A COVID-19 Recession

    A Best Case Of A 5% To 7% Drop In Tech Spending In 2020 And An Alternative With Declines Of 8% To 9% In 2020 And No Growth In 2021

    July 22, 2020Andrew Bartels, Dan Bieler, Jennifer Belissent, PhD, Duncan Jones

    Europe's major economies of France, Germany, and the UK had been struggling coming into 2020, though with some signs of improvement. The COVID-19 virus and public health policies to contain its spread have pushed all three economies into recession. Tech purchases will drop sharply in response. How big and long-lasting these downturns will be will depend on which of two scenarios plays out. Scenario A, a relatively short two-quarter recession lasting through Q3 with a recovery starting in Q4 2020, would cause tech purchases in France, Germany, and the UK to fall by 5% to 7% in 2020, with a 4% to 6% recovery in 2021. Scenario B, with recessions that last into 2021, would lead to tech downturn of 8% to 9% in 2020, with almost no growth in 2021. CIOs and their business partners can use these scenarios to plan their tech budget responses to these adverse conditions.

  • For CIO Professionals

    REPORT: Canadian Tech Budget Outlooks In A COVID-19 Recession

    A Best-Case Scenario Of A 6.7% Drop In Tech Spending In 2020 And An Alternate Scenario Of An 11.3% Decline With Weak 2021 Growth

    July 7, 2020Andrew Bartels, Cheryl McKinnon

    Canada's economy had been slowing in late 2019, putting downward pressure on its tech market coming into 2020. The COVID-19 virus and Canada's containment efforts have pushed Canada into a recession, which will in turn cause Canadian tech purchases to drop. We see two possible macroeconomic scenarios playing out for Canada. Scenario A, a relatively short two-quarter recession lasting through Q3 2020 with a recovery in Q4, would cause Canadian tech purchases to fall by 6.7% in 2020, with a 3.4% recovery in 2021. Scenario B, with a recession that lasts into 2021, would lead to an 11.3% tech downturn in 2020, with 2.6% growth in 2021. CIOs and their business partners can use these scenarios to plan their tech budget responses to these adverse conditions.

  • For CIO Professionals

    REPORT: Australia Tech Market Outlook, 2020 To 2021

    The COVID-19 Recession Will Wipe Out Already Slowing Growth

    June 22, 2020 Sam Higgins, Andrew Bartels

    In mid-2019, CIOs prepared budgets and tech vendors set marketing plans for the future — but the COVID-19 pandemic has changed everything. Forecasting has become increasingly difficult, but scenario-based planning can reduce the ambiguity of market outlooks. Our forecast of the two most likely economic scenarios for the Australian tech market in 2020 and 2021 can help CIOs on both the demand and supply sides of the industry to optimize their budgets. Combine our forecast with a set of spending strategies that match your firm's situation to make the most of a difficult 24 months.

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