Andrew Bartels

Vice President, Principal Analyst serving CIOs

Andy is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on smart computing and analytics and tech-driven business transformation, analyzing the shifting economics of the industry, including spending, budgeting, and the influence of macroeconomic trends.

He also researches the growing customization of IT systems for industry-specific applications, especially in the utilities, energy, and professional services sectors. He is also a thought leader in the sourcing and procurement technology markets.

Previous Work Experience

Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. He came to Forrester through its acquisition of Giga Information Group in 2003, where he had worked as a vice president and research leader since 1998. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.

Andy has been a regular participant in Forrester's IT Forum conferences, delivering keynote addresses in 2006 and 2007 with colleagues on the future of software. He has also been a recurring presenter at Conference Board conferences on eProcurement and eSourcing. He has been quoted in leading business and technology publications, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal.

Education

Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University.

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144 results in Reports

  • Andrew Bartels
  • For CIO Professionals

    Report:The Canadian Tech Market Outlook For 2015

    Canadian Firms Continue To Lag Behind Their US Counterparts In Both BT And IT Spending

    Canadian CIOs need to be more aggressive in pushing for tech spending increases in 2015. At a time when firms in the US are expanding technology expenditures — especially on business technology...

    • Downloads: 67
  • For CIO Professionals

    Report:Four Reasons CIOs Should Still Hedge Their SaaS Bets

    SaaS Risks From Monocultures, Monomaniacs, Monopolies, And Multiplexities Will Grow Over Time

    Software-as-a-service (SaaS) has tremendous momentum; Forrester recently projected that the market would exceed $130 billion by 2020. The benefits of SaaS are well-known and are especially important...

    • Downloads: 198
  • For CIO Professionals

    Report:Forrester's Data Can Help CIOs Defend And Improve Tech Budgets

    2014 To 2015 Tech Budget Benchmarks

    CIOs often request tech budget benchmarks, and Forrester is once again providing these benchmarks using data from our Business Technographics® Global Budgets Survey. This report provides 2015...

    • Downloads: 93
  • For CIO Professionals

    Report:The Global Tech Market Outlook For 2015 To 2016

    Five Themes That Will Define The Tech Market

    As CIOs prepare and manage their 2015 tech budgets, they can confidently push for increases of 4% to 6% in their purchases of tech goods and services, depending on their country. Tech spending in the...

    • Downloads: 583
  • For CIO Professionals

    Report:US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?

    Forrester's US tech market outlook for 2014 and 2015 provided general guidance for US CIOs. But every firm operates in a specific industry. So, in this report, we provide our outlook for tech budget...

    • Downloads: 422
  • For CIO Professionals

    Report:US Tech Market Growth Remains Solid For 2014 And 2015

    The BT Agenda Will Be The Main Driver Of 5% To 6% Growth

    So far, 2014 is turning out to be a relatively normal year for the US tech market, with growth in the 5% to 6% range. Unlike past years, we have not had to ratchet down our spring forecast due to...

    • Downloads: 206
  • For CIO Professionals

    Report:Sizing The US CIO's Business Technology Agenda

    Business Technologies Will Grow Faster Than Information Technologies And Will Exceed Half Of New Project Spending

    In the age of the customer, CIOs must prioritize technologies that help firms win, serve, and retain customers. This includes front-office technologies like customer relationship management (CRM),...

    • Downloads: 209
  • For CMO Professionals

    Report:Managing Marketing Tech Investments Requires A New Partnership With Your CIO

    Tools And Technology: The Customer Life-Cycle Marketing Playbook

    Marketing success in a data-driven, automated world requires new technology to handle a growing number of digital channels and data sources needed to better inform business decisions and to deliver...

    • Downloads: 129
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Contract Life-Cycle Management, 2014

    CLM Becomes A Chameleon As It Links With Other Apps

    Every business or government has contracts with customers, suppliers, or other partners. Contract life-cycle management (CLM) software helps firms create, manage, and achieve maximum value from these...

    • Downloads: 326
  • For Application Development & Delivery Professionals

    Report:Brief: SAP To Acquire Concur For $8.3 Billion

    With Its Largest SaaS Acquisition To Date, SAP Looks To Dominate Corporate Travel And Expense

    SAP made a bold move on September 18, 2014 to acquire travel and expense (T&E) market leader Concur for $8.3 billion, its largest software-as-a-service (SaaS) acquisition to date. This deal...

    • Downloads: 103
  • For CIO Professionals

    Report:Quick Take: Is Ellison Really Stepping Down?

    Oracle's Announcement Changes Little In The Near Term, But Is Act One Of An Executive Succession

    Many have interpreted Oracle's announcement on September 18, 2014 that founder Larry Ellison will now be chief technology officer (CTO), not CEO, as a major leadership change at the company. The...

    • Downloads: 53
  • For Enterprise Architecture Professionals

    Report:Getting Down To Basics On Smart Process Apps

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities, both the internal, operational collaboration that is part...

    • Downloads: 148
  • For CIO Professionals

    Report:How To Succeed With Smart Process Apps For Cases

    How To Choose And Build The Business Case For The Right Smart Process Application For Your Case Challenges

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities. This collaboration can occur in the customer-oriented...

    • Downloads: 120
  • For CIO Professionals

    Report:A Weak Start To 2014 Economic Growth Leads To Slower Global Tech Market Growth

    Software Buying In The US And Other Tech Twelve Countries Will Drive 3.9% Local Currency Tech Growth In 2014

    Halfway through 2014, the global tech market is still trying to get out of second gear, with projected local currency growth of 3.9% (3.3% in US dollars), not the third-gear growth of 5.5% we...

    • Downloads: 347
  • For CIO Professionals

    Report:At Last, A Tech Market Recovery In Europe

    Modest Growth Of 2.3% For 2014

    The European tech market has been down so long that sooner or later it was bound to turn up. Sooner is here. With most European economies emerging from recession, and Germany, Poland, and the UK...

    • Downloads: 296
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: 10% Growth In ePurchasing Software Market Makes 2014 A Year For Buyers

    IPOs Will Make More News Than Acquisitions, As SaaS Continues To Gain Share

    For sourcing and vendor management (SVM) professionals and for CIOs, winning, serving, and retaining customers involves more than acquiring the right front-office technologies; it also involves...

    • Downloads: 297
  • For CIO Professionals

    Report:The Public Cloud Market Is Now In Hypergrowth

    Sizing The Public Cloud Market, 2014 To 2020

    Public cloud services continue to drive big changes in the markets for software, hardware, and IT outsourcing, while providing a foundation for age of the customer innovations. How much and when will...

    • Downloads: 1045
  • For CIO Professionals

    Report:US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

    Customer-Facing Technologies Will See The Fastest Growth

    Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

    • Downloads: 638
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2014 To 2015

    China, India, And ASEAN Will Be Up, Japan Down, And Australia And South Korea Flat

    Both technology buyers and technology sellers have a keen interest in what is happening in the Asia Pacific technology market, the third-largest regional tech buying area in the world. CIOs and other...

    • Downloads: 500
  • For CIO Professionals

    Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

    Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

    Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

    • Downloads: 144
  • For CIO Professionals

    Report:Debunking Two Myths About Tech Budgets

    CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

    The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

    • Downloads: 365
  • For CIO Professionals

    Report:A Mixed Bag For The Latin American Tech Market In 2014 And 2015

    Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand

    The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

    • Downloads: 246
  • For CIO Professionals

    Report:Understanding Shifting Technology Acquisition Patterns

    CIOs Remain At The Center Of Technology Management Spending

    How much control of tech spending has shifted away from the CIO and moved into the hands of line-of-business managers is a hot — and hotly debated — question among CIOs and vendors. In...

    • Downloads: 227
  • For CIO Professionals

    Report:A Better But Still Subpar Global Tech Market In 2014 And 2015

    Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014

    The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

    • Downloads: 710
  • For CIO Professionals

    Report:Year-End 2013 IT Budget Benchmarks

    How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

    CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

    • Downloads: 1441