Andrew Bartels

Vice President, Principal Analyst serving CIOs

Andy is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on smart computing and analytics and tech-driven business transformation, analyzing the shifting economics of the industry, including spending, budgeting, and the influence of macroeconomic trends.

He also researches the growing customization of IT systems for industry-specific applications, especially in the utilities, energy, and professional services sectors. He is also a thought leader in the sourcing and procurement technology markets.

Previous Work Experience

Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. He came to Forrester through its acquisition of Giga Information Group in 2003, where he had worked as a vice president and research leader since 1998. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.

Andy has been a regular participant in Forrester's IT Forum conferences, delivering keynote addresses in 2006 and 2007 with colleagues on the future of software. He has also been a recurring presenter at Conference Board conferences on eProcurement and eSourcing. He has been quoted in leading business and technology publications, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal.


Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University.

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63 results in Reports

  • Andrew Bartels
  • Management & Organization
  • For CIO Professionals

    Report:US Government Spending And The BT Agenda

    Federal BT Spending Slightly Lags Private Sector BT Spending

    Government agencies at federal, state, and local levels are expanding their technology management agendas beyond infrastructure management and internal operations (i.e., IT) to include greater...

    • For CIO Professionals

      Report:The Canadian Tech Market Outlook For 2015

      Canadian Firms Continue To Lag Behind Their US Counterparts In Both BT And IT Spending

      Canadian CIOs need to be more aggressive in pushing for tech spending increases in 2015. At a time when firms in the US are expanding technology expenditures — especially on business technology...

      • Downloads: 79
    • For CIO Professionals

      Report:Forrester's Data Can Help CIOs Defend And Improve Tech Budgets

      2014 To 2015 Tech Budget Benchmarks

      CIOs often request tech budget benchmarks, and Forrester is once again providing these benchmarks using data from our Business Technographics® Global Budgets Survey. This report provides 2015...

      • Downloads: 119
    • For CIO Professionals

      Report:US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?

      Forrester's US tech market outlook for 2014 and 2015 provided general guidance for US CIOs. But every firm operates in a specific industry. So, in this report, we provide our outlook for tech budget...

      • Downloads: 439
    • For CIO Professionals

      Report:US Tech Market Growth Remains Solid For 2014 And 2015

      The BT Agenda Will Be The Main Driver Of 5% To 6% Growth

      So far, 2014 is turning out to be a relatively normal year for the US tech market, with growth in the 5% to 6% range. Unlike past years, we have not had to ratchet down our spring forecast due to...

      • Downloads: 213
    • For CIO Professionals

      Report:Sizing The US CIO's Business Technology Agenda

      Business Technologies Will Grow Faster Than Information Technologies And Will Exceed Half Of New Project Spending

      In the age of the customer, CIOs must prioritize technologies that help firms win, serve, and retain customers. This includes front-office technologies like customer relationship management (CRM),...

      • Downloads: 220
    • For CMO Professionals

      Report:Managing Marketing Tech Investments Requires A New Partnership With Your CIO

      Tools And Technology: The Customer Life-Cycle Marketing Playbook

      Marketing success in a data-driven, automated world requires new technology to handle a growing number of digital channels and data sources needed to better inform business decisions and to deliver...

      • Downloads: 134
    • For CIO Professionals

      Report:Quick Take: Is Ellison Really Stepping Down?

      Oracle's Announcement Changes Little In The Near Term, But Is Act One Of An Executive Succession

      Many have interpreted Oracle's announcement on September 18, 2014 that founder Larry Ellison will now be chief technology officer (CTO), not CEO, as a major leadership change at the company. The...

      • Downloads: 53
    • For CIO Professionals

      Report:How To Succeed With Smart Process Apps For Cases

      How To Choose And Build The Business Case For The Right Smart Process Application For Your Case Challenges

      Smart process applications represent a new category of software applications that are designed to support collaborative business activities. This collaboration can occur in the customer-oriented...

      • Downloads: 122
    • For CIO Professionals

      Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

      Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

      Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

      • Downloads: 144
    • For CIO Professionals

      Report:Debunking Two Myths About Tech Budgets

      CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

      The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

      • Downloads: 370
    • For CIO Professionals

      Report:Understanding Shifting Technology Acquisition Patterns

      CIOs Remain At The Center Of Technology Management Spending

      How much control of tech spending has shifted away from the CIO and moved into the hands of line-of-business managers is a hot — and hotly debated — question among CIOs and vendors. In...

      • Downloads: 231
    • For CIO Professionals

      Report:A Better But Still Subpar Global Tech Market In 2014 And 2015

      Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014

      The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

      • Downloads: 716
    • For CIO Professionals

      Report:Year-End 2013 IT Budget Benchmarks

      How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

      CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

      • Downloads: 1466
    • For CIO Professionals

      Report:Government Spending Brinksmanship Drags Down The 2013 US Tech Market Outlook

      We Cut Our 2013 Spending Growth Estimate To 3.9% From 5.7%

      By rights, US CIOs should be looking at a relatively decent 6% growth in their tech purchases in 2013, as we had predicted earlier this year. Instead, the drag on the US economy and on US tech buying...

      • Downloads: 183
    • For CIO Professionals

      Report:2013 Predictions: The ePurchasing Software Market Will Grow 5%

      More SaaS And Commoditization Shape 2013 Growth

      CIOs should take an interest in the market for ePurchasing software (software to support buying, sourcing, contracting, and vendor management activities) for two reasons: 1) to find technology tools...

      • Downloads: 449
    • For CIO Professionals

      Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

      We Forecast 6% ICT Spending Growth For Both Years

      US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

      • Downloads: 967
    • For CIO Professionals

      Report:Forrsights: IT Budgets And Priorities In 2013

      Mobility And Analytics Drive Spending Growth Despite Business Pessimism

      What are the 2013 budget plans and priorities for CIOs and other IT decision-makers? Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012 provides insight on the 2013 tech buying...

      • Downloads: 1144
    • For CIO Professionals

      Report:Cloud Investments Will Reconfigure Future IT Budgets

      As-A-Service Computing Will Shift Budgets From New Project Spending To Ongoing MOOSE Expenditures

      In 2012, for most CIOs, spending to maintain and operate the organization, systems, and equipment (MOOSE) represents more than 70% of their information and communications technology (ICT) budget on a...

      • Downloads: 913
    • For CIO Professionals

      Report:Global Tech Market Outlook 2013 To 2014

      In Local Currencies, The US Will Lead 5.4% Global Tech Market Growth In 2013 And 6.7% Growth In 2014

      The 2013 to 2014 period will see a different pattern of tech market dynamics than what prevailed in 2012, forcing CIOs and business tech buyers to adjust their spending plans to take advantage of new...

      • Downloads: 1952
    • For CIO Professionals

      Report:Segmenting The US Tech Market

      SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

      For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

      • Downloads: 683
    • For CIO Professionals

      Report:Defining The Boundary Between Business Tech Buying And Consumer Tech Buying

      Understanding Who Chooses And Who Pays For Devices That Span Business And Personal Tasks

      The spreading bring-your-own-device (BYOD) phenomenon has created a more complex landscape of tech buying. But traditional divisions between consumer tech purchases and business tech purchases still...

      • Downloads: 235
    • For CIO Professionals

      Report:US Tech Market Outlook Dims For 2012 To 2013

      US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

      This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

      • Downloads: 634
    • For CIO Professionals

      Report:The Canadian Tech Market 2012 To 2013

      Economic Worries Lead Canadian CIOs To Cut Back ICT Purchases

      Canada's CIOs and tech buyers are behaving as if Canada is heading for a recession — and it's not. Indeed, while the Canadian economy is growing at about the same 4% rate (at current prices) as...

      • Downloads: 352
    • For CIO Professionals

      Report:European Information And Communications Technology Market 2012 To 2013

      Spending Growth Comes To A Halt As Europe Slides Into Recession

      Overview of the European ICT Market

      • Downloads: 1016