Andy Hoar

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Andy Hoar's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Realign B2B Channels For A Post-Disruption World

    As B2B customers demand frictionless buy flows, global competition erodes margins, and manufacturers crave direct customer engagement, layers of middlemen are under pressure to evolve — or die. ...

  • For eBusiness & Channel Strategy Professionals

    Report: A Brand New Day In B2B Commerce

    B2B brands that do not sell direct are disappointing customers and leaving money on the table. New research shows that B2B buyers want to engage directly with brands, which is calling into quest...

  • For eBusiness & Channel Strategy Professionals

    Report: Driving Customer Engagement With B2B Ratings And Reviews

    Few B2B companies doubt the value of having ratings and reviews on their websites. But developing and offering any feature comes with a price. This report shows how B2B digital business professi...

  • For eBusiness & Channel Strategy Professionals

    Report: Organize And Staff For B2B Digital Transformation

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they repres...

  • For CIOs

    Report: The Future Of B2B Mobile Enterprise Services — Evolving From App Silos To Open Ecosystems

    Mobile technology is just a means to an end. But mobility shifts the way business-to-business (B2B) ecosystems service their customers, support their partners, and affect competition. These B2B ...

  • For eBusiness & Channel Strategy Professionals

    Report: B2B eCommerce: A Trillion Dollars For The Taking

    This report outlines the landscape that B2B digital business professionals face as they attempt to capture their piece of what Forrester forecasts will be a $1.13 trillion market by 2020. Forres...

  • For eBusiness & Channel Strategy Professionals

    Report: Make Your B2B Business A Digital Business

    New forms of digital customer engagement are transforming B2B businesses. In many cases, they're being forced to fundamentally rethink how they go to market — from the customers they target to t...

  • For eBusiness & Channel Strategy Professionals

    Report: B2C Sets The Standard For B2B

    Science fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have be...

  • For eBusiness & Channel Strategy Professionals

    Report: Use Forrester's New Maturity Model To Evaluate Your B2B Digital Progress

    With the B2B C-suite increasingly demanding that companies make more informed digital investment decisions, B2B digital professionals are now closely measuring their progress and benchmarking th...

  • For eBusiness & Channel Strategy Professionals

    Report: The Case For Omnichannel B2B

    Omnichannel business-to-business (B2B) buyers are more active, generate more incremental revenue, and cost less to serve than single-channel customers. But as customer expectations rise, B2B buy...

View all of Andy Hoar's Research

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