Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Andy Hoar's Research

  • For B2B Marketing Professionals

    Report: Threats To Their Traditional Sales Force Will Change The Focus For B2B Marketers

    This report, originally written for eBusiness and channel strategy professionals, includes content relevant to B2B marketers, especially those leading sales enablement initiatives in business-to...

    • Downloads: 82
  • For eBusiness & Channel Strategy Professionals

    Report: Death Of A (B2B) Salesman

    Forrester forecasts that 1 million US B2B salespeople will lose their jobs to self-service eCommerce by the year 2020. While B2B buyers overwhelmingly prefer to research, and increasingly buy, p...

    • Downloads: 357
  • For eBusiness & Channel Strategy Professionals

    Report: US B2B eCommerce Forecast: 2015 To 2020

    Forrester estimates that B2B eCommerce will top $1.1 trillion and account for 12.1% of all B2B sales in the US by 2020. At the end of 2015, Forrester expects eCommerce to reach $780 billion and ...

    • Downloads: 247
  • For eBusiness & Channel Strategy Professionals

    Report: Thrive By Adopting Proven B2C Principles

    Science fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have be...

    • Downloads: 1330
  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015

    In Forrester's 77 criteria evaluation of the top 10 global commerce service providers (GCSPs), we found that Deloitte Digital, SapientNitro, Accenture Digital, Razorfish Global, Cognizant, and I...

    • Downloads: 364
  • For eBusiness & Channel Strategy Professionals

    Report: Key Trends In B2B eCommerce

    This report outlines the landscape and the key trends that eBusiness and channel strategy professionals are seeing in the $559 billion US market for business-to-business (B2B) eCommerce. Forrest...

    • Downloads: 1870
  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: B2B Commerce Suites, Q4 2013

    In Forrester's 66-criteria evaluation of B2B commerce suite vendors, we identified the seven most significant providers in the category — commerceserver.net, hybris (an SAP company), IBM, ...

    • Downloads: 1143
  • For eBusiness & Channel Strategy Professionals

    Report: Thrive By Adopting Proven B2C Principles

    Science fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have be...

    • Downloads: 1330
  • For eBusiness & Channel Strategy Professionals

    Report: Build A World-Class B2B eCommerce Business

    Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early...

    • Downloads: 1017
  • For eBusiness & Channel Strategy Professionals

    Report: Evaluate Your B2B eCommerce Maturity

    Because third-party benchmarking data has only recently been published for business-to-business (B2B) eCommerce sites, B2B eCommerce professionals are only now beginning to be able to compare th...

    • Downloads: 1057
View all of Andy Hoar's Research

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