Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped created award-winning products in the consumer internet and moblie software spaces. Andy began his career as a research analyst for an economic consulting firm firm in Washingston, DC.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • B2C Marketing
  • Technology Product Strategies
  • Healthcare
  • For B2C Marketing Professionals

    Report:"Smart Body, Smart World" For Marketers

    Sensor Devices Disrupt Marketing Practices

    Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

    • Downloads: 841
  • For B2C Marketing Professionals

    Report:Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

    • Downloads: 862
  • For B2C Marketing Professionals

    Report:Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal

    Forrester Technographics Digital Consumer Community Report

    Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack...

    • Downloads: 14