Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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    • For Infrastructure & Operations Professionals

      Blog:Siemens-Gores, A Winning Formula?

      I’ve been doing a fair amount of work with Siemens of late, and have the chance to pick the brains of their management team in informal surroundings, so I certainly know how delighted they all are...

      • For Infrastructure & Operations Professionals

        Blog:Upping The IPS Ante

        Motorola announced this week its intentions to acquires Wireless IDS/IPS vendor AirDefense. The acquisition may provide a bit of deja vu to readers who recall the acquisition of Network Chemistry's...

        • For Infrastructure & Operations Professionals

          Blog:Goldman: CIOs Don

          Goldman Sachs & Co. recently released the results of their latest survey of CIOs which showed that enterprise IT is contracting spending a bit and that cloud computing is at the very bottom of their...

          • Charts & Figures:Breaking Down The Vendor Stacks

            New Unified Solutions Strive To Accelerate Virtualization Maturity

          • For Customer Insights Professionals

            Blog:The Recent Attribution Technology Acquisitions Don't Surprise Us In The Least

            On the morning of May 6, 2014, Google announced its intent to acquire Adometry, a leader in the attribution technology space. Later on the same day, AOL announced its intent to acquire Convertro,...

            • For Infrastructure & Operations Professionals

              Charts & Figures:Breaking Down The Vendor Stacks

              New Unified Solutions Strive To Accelerate Virtualization Maturity

            • For Enterprise Architecture Professionals

              Blog:Oracle Emerges From The Wilderness With Its BPM Suite 11g Release

              Today, with some fanfare, Oracle announced its Oracle BPM Suite 11g Release. Although the product has been GA since late April, Oracle is just now launching a major campaign to announce and promote...

              • For Infrastructure & Operations Professionals

                Blog:Cisco Motion: Tackling Mobile Middleware With Hardware… Yes, Hardware

                Virtualization is a term that gets plenty of press and even more refinement in terms of its definition. It is valid, however, to cite virtualization, in its many forms, as a driver of IT...

                • For Infrastructure & Operations Professionals

                  Blog:VMware Levels The Playing Field: ESX Now Free

                  As predicted by Forrester, New CEO Paul Maritz announced this week that VMware will drop the price of ESXi (their base server hypervisor) to $0 (from $495). This obviously comes in response to...

                  • For Security & Risk Professionals

                    Blog:Thomson Reuters Gets A Jump On Holiday Shopping, Acquires Paisley

                    Keep an eye out in the next week for Forrester’s GRC Trends 2009 report, which will take a look at how a decidedly rocky end of 2008 will impact those responsible for various aspects of corporate...

                    • For Infrastructure & Operations Professionals

                      Charts & Figures:Integration Increases Efficiency By Reducing Customization

                    • For CMO Professionals

                      Blog:I Have Seen The Future, And The Future Is Xbox Kinect

                      It's late, this is just a short note to let you know that today I saw the future and what I saw was so stunning I couldn't go to sleep without telling you about it first. The future is the...

                      • For CIO Professionals

                        Blog:Entrepreneurship, Innovation, Inclusion... and Education helps get there from Davos 2011

                        If you haven’t read George’s notes from Davos 2011 yet, definitely take a look.  I too have been thinking about the World Economic Forum Annual Meeting in Davos  – but not...

                        • For Infrastructure & Operations Professionals

                          Blog:Windows XP Availability Update

                          With June 30th just one month away, your business may be feeling pressure to upgrade from Windows XP to Windows Vista. But don't panic if you're not ready. Three of the world's largest...

                          • For Infrastructure & Operations Professionals

                            Blog:Brocade Buys An Ethernet Company, Finally

                            The technology shift is obvious. Enterprises are increasingly networking their storage with Ethernet. If Fibre Channel lives on, it will live on as Fibre Channel over Ethernet. And like other...

                            • For B2C Marketing Professionals

                              Report:The Key To Interactive Marketing In China

                              Overcome Your Digital Challenges By Finding, Training, And Keeping Talented Staff

                              China's 1.4 billion residents have more disposable income than they used to, and digital channels offer undoubtedly the best way to reach affluent Chinese consumers. But interactive marketing in...

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                            • For Customer Insights Professionals

                              Blog:New Customer Insights Analyst Covering Marketing Technology

                              If you haven’t kept up with the activity in the marketing technology space – acquisitions, product enhancements, "cloud" wars, et al., then I don’t blame you. The marketing...

                              • For CIO Professionals

                                Charts & Figures:Old And New IT Management Software Taxonomy

                              • For B2C Marketing Professionals

                                Blog:Back From Italy

                                I spent some time last week in Italy, where I regularly visit clients to discuss mobile opportunities. I always try to spend a few hours visiting operators' shops and getting hold of some...

                                • Blog:Lead Nurturing: The New Tech Marketing Frontier

                                  For years, tech marketers have been maniacally focused on generating new leads to feed the pipeline needs of their sales counterparts. Unfortunately, only a very small percentage of those new leads,...

                                  • For eBusiness & Channel Strategy Professionals

                                    Charts & Figures:New eBill Users Are Regularly Communicated With During The Trial Period

                                  • For B2C Marketing Professionals

                                    Charts & Figures:Align Community Marketing With The Journey

                                  • For Infrastructure & Operations Professionals

                                    Blog:Windows XP SP3, The Final Frontier

                                    The last of the service packs for Windows XP (SP3) was released to manufacturing last month and to the Web on May 6 after a delay to fix compatibility with Dynamics Retail Management System (RMS)....

                                    • For Infrastructure & Operations Professionals

                                      Blog:IBM's Play In Cloud Computing? Listening Carefully

                                      IBM's PR engine has been ratcheting up the volume about its efforts in cloud computing lately and if you are like me, I found their press releases confusing, so I got them on the phone to try...

                                      • For B2C Marketing Professionals

                                        Blog:"Digital" does not equal "interactive" marketing

                                        [Posted by Shar VanBoskirk] On a recent trip to Shanghai I attended a huge party for Adidas.  I was there with a friend of a friend who works for Ticketmaster and specialize in creating...

                                        • For CIO Professionals

                                          Blog:Making Change Management Work: Three Practitioners Offer Some Guidance

                                          Change management from the people perspective is too often a forgotten component of business process transformation. Organizations focus on getting the new processes right and putting technology...