Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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122 results in Everything

  • Boris Evelson
  • For Application Development & Delivery Professionals

    Report:It's Time For A User-Driven Enterprise BI Strategy

    John Wanamaker, considered the father of modern advertising, said: "Half the money I spend on advertising is wasted; the problem is I don't know which half." Today, we can ask the same question of a...

    • Downloads: 342
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2014

    The 16 Providers That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 16 most significant software providers — Actuate, Birst, GoodData, IBM, Information...

    • Downloads: 925
  • For Application Development & Delivery Professionals

    Report:Build An Agile BI Organization

    Organization: The Business Intelligence Playbook

    Earlier-generation business intelligence (BI) support centers — organized along the same lines as tech support centers for all other enterprise software — fall short when it comes to BI's...

    • Downloads: 2129
  • For Application Development & Delivery Professionals

    Blog:COTS Vs. Home-Grown BI Apps

    Wanted to run the following two questions and my answers by the community: Q. What is the average age of reporting applications at large enterprises? A. Reporting apps typically involve source data...

    • For Application Development & Delivery Professionals

      Report:Establish Ongoing Processes To Assess Your Business Intelligence Maturity

      Assessment: The Business Intelligence Playbook

      Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals working on BI projects to quickly assess the maturity of their...

      • Downloads: 709
    • For Application Development & Delivery Professionals

      Blog:What Do Business Intelligence Consultants Mean By “Solutions”?

      Management consultants and business intelligence, analytics and big data system integrations often use the terms accelerators, blueprints, solutions, frameworks, and products to show off their...

      • For Application Development & Delivery Professionals

        Report:Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy

        Executive Overview: The Business Intelligence Playbook

        All modern enterprises and organizations are drowning in huge oceans of data. It's a double-edged sword, however. On the one hand, having and using this wealth of data can mean the difference between...

        • Downloads: 175
      • For Application Development & Delivery Professionals

        Blog:What Does R Integration Really Mean For BI Platforms?

        I just received yet another call from a reporter asking me to comment on yet another BI vendor announcing R integration. All leading BI vendors are embedding/integrating with R these days, so I was...

        • For Application Development & Delivery Professionals

          Charts & Figures:Return On BI Investments

          Benchmarks: The Business Intelligence Playbook

        • For Application Development & Delivery Professionals

          Charts & Figures:Many Developers Still Implement BI And Big Data In Silos

          Vision: The Business Intelligence Playbook

        • For Application Development & Delivery Professionals

          Report:Get Ready For BI Change

          Continuous Improvement: The Business Intelligence Playbook

          Market conditions are changing quickly; firms need to make the best possible business decisions at the right time and base them on timely, accurate, and relevant information from business...

          • Downloads: 607
        • For Application Development & Delivery Professionals

          Charts & Figures:Top-Performing Companies Spend More Of Their Technology Budget On BI

          Benchmarks: The Business Intelligence Playbook

        • For Application Development & Delivery Professionals

          Blog:The Good The Bad And The Ugly Of Enterprise BI

          Unified information architecture, data governance, and standard enterprise BI platforms are all but a journey via a long and winding road. Even if one deploys the "latest and greatest" BI tools and...

          • For Application Development & Delivery Professionals

            Blog:How to estimate cost of BI deployment

            Initial business intelligence (BI) ployment efforts are often difficult to predict and may dwarf the investment you made in BI platform software. The effort and costs associated with...

            • For Application Development & Delivery Professionals

              Report:Forrester's Advanced Data Visualization Capabilities Self-Assessment Model

              What Are Your Organization's Advanced Data Visualization Capabilities?

              There's no clear single definition of what effective advanced data visualization (ADV) is, but it's definitely more complex than just having graphs and charts. The purpose of this model is not to...

              • Downloads: 62
            • For Application Development & Delivery Professionals

              Charts & Figures:Forrester Wave™: Agile Business Intelligence, Q3 '14

              The 16 Providers That Matter Most And How They Stack Up

            • For Application Development & Delivery Professionals

              Charts & Figures:Forrester's Big Data And BI Hub-And-Spoke Data Platform

            • For Application Development & Delivery Professionals

              Report:Forrester's Agile BI Capabilities Self-Assessment Model

              What Are Your Organization's Agile BI Capabilities?

              This model is a companion tool to the Forrester Wave™: Agile Business Intelligence Platforms, Q3 2014 evaluation. Clients can use this tool as a self-assessment of their existing business...

              • Downloads: 55
            • For Application Development & Delivery Professionals

              Blog:BI-Self Service Will Close The Business And Technology Gap In 2015

              Two epic battles have been going on for decades in the world of Business Intelligence and Analytics. Who has the ultimate control of these domains, Business or Technology? And which in the grand...

              • For Application Development & Delivery Professionals

                Blog:Use Cases For Specific BI Tools

                I get the following question very often. What are the best practices for creating an enterprise reporting policy as to when to use what reporting tool/application? Alas, as with everything else in...

                • For Application Development & Delivery Professionals

                  Blog:Business Intelligence / Analytics / Big Data Leader Job Description

                  Clients often ask Forrester to help them define a job description for a business intelligence (BI) / analytics / big data leader, executive, or manager. Here’s what we typically provide: Our...

                  • For Application Development & Delivery Professionals

                    Blog:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2013

                    The majority of large organizations have either already shifted away from using BI as just another back-office process and toward competing on BI-enabled information or are in the process of doing...

                    • For Application Development & Delivery Professionals

                      Charts & Figures:Evaluated Vendors: Product Information And Selection Criteria

                    • For Application Development & Delivery Professionals

                      Charts & Figures:BI Support Responsibilities

                    • For Application Development & Delivery Professionals

                      Blog:Everything You Wanted To Know But Were Afraid To Ask About BI

                      How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...