Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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103 results in Everything

  • Mike Gualtieri
  • For Application Development & Delivery Professionals

    Blog:TechnoPolitics Podcast: If You Love Your Data, Should You Set It Free?

    Living in an increasingly software-mediated world, consumers are more conscious of the value of their data and concerned over its protection and stewardship. At the same time, companies realize that...

    • For Application Development & Delivery Professionals

      Blog:Calling All Hadoop Vendors

      We are inundated with client inquiries about #BigData. Clients want to know everything. What is the business case? What advanced visualization and predictive analytics tools should we use? Where do...

      • For Application Development & Delivery Professionals

        Report:The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013

        Predictive analytics enables firms to reduce risks, make intelligent decisions, and create differentiated, more personal customer experiences. But predictive analytics is hard to do without the right...

        • Downloads: 4306
      • For Application Development & Delivery Professionals

        Blog:The Pragmatic Definition Of Big Data

        Forget About The Three Vs Big data is not defined by how you can measure data in terms of volume, velocity, and variety. The three Vs are just measures of data — how much, how fast,...

        • For Application Development & Delivery Professionals

          Blog:TechnoPolitics Podcast: Microsoft Office 365 Versus Google Apps — How To Decide

          Enterprises have a choice when it comes to employee productivity and collaboration apps (email, documents, spreadsheets, presentation, video conference, etc) in the cloud: Microsoft Office 365 and...

          • For Application Development & Delivery Professionals

            Report:The Forrester Wave™: Enterprise Data Warehouse, Q4 2013

            Although enterprise data warehouse (EDW) is a mature technology, vendors continue to innovate and enhance its real-time analytics, distributed in-memory, advanced compression, and scalable appliance...

            • Downloads: 1157
          • For Enterprise Architecture Professionals

            Report:Quick Take: Actian Throws Down The SQL-On-Hadoop Gauntlet

            It's Game On For Hadoop In The Enterprise

            Actian announced their Hadoop SQL query engine, Actian Analytics Platform — Hadoop SQL Edition, at the Hadoop Summit in San Jose on June 3rd. According to Actian, their SQL engine is not just...

            • Downloads: 154
          • For Application Development & Delivery Professionals

            Report:Digital Creepiness: How Not To Spook Your Customers

            Find, But Don't Cross Your Customer's Creepiness Line When Designing, Developing, And Delivering Digital Experiences

            Customers are flocking to apps that use more personal information because they find them intensely valuable. However, at the same time, many people think its creepy how much detailed information...

            • Downloads: 231
          • For Application Development & Delivery Professionals

            Report:Use Sensors To Take Apps To The Next Level Of Customer Engagement

            Apps Are Better And Customers Are Happier When Sensor Data Enriches Experiences

            Most apps are boring. Sensors can help. Sensors are data collectors that measure physical properties of the real-world such as location, pressure, humidity, touch, voice, and much more. You can find...

            • Downloads: 457
          • For Application Development & Delivery Professionals

            Blog:Big Data At Business School

            Every year the Center For Digital Strategies at Tuck chooses a technology topic to "provide MBA candidates and the Tuck and Darthmouth communities with insights into how changes in technology affect...

            • For Application Development & Delivery Professionals

              Blog:Instant Insight: What Is Master Data Management?

              Messy, siloed data can lead to a muddled understanding of your customers and your business. The result: business goals suffer. Master data management (MDM) can help and Forrester Senior Analyst...

              • For Application Development & Delivery Professionals

                Blog:5 Reasons Hadoop Is Kicking Can And Taking Names

                Hadoop’s momentum is unstoppable as its open source roots grow wildly into enterprises. Its refreshingly unique approach to data management is transforming how companies store, process,...

                • For Application Development & Delivery Professionals

                  Report:Flex Your Customer Data Muscle: Do You Have What It Takes?

                  Customer data management (CDM) is no longer a boring, backwater capability. It is a foundation for and fundamental to success in the age of the customer. What are your firm's CDM capabilities? That's...

                  • Downloads: 143
                • For Application Development & Delivery Professionals

                  Blog:Cloud Prediction #10: Development Isn't All That Different In The Cloud

                  Forrester cloud computing expert James Staten recently published 10 Cloud Predictions For 2013 with contributions from nine other analysts, including myself. The prediction that is near and dear...

                  • For Application Development & Delivery Professionals

                    Report:Apache Spark Is Powerful And Promising

                    Spark's Primary Processing Prowess Is Exponential When Compared To Hadoop's MapReduce

                    Apache Spark is an open source cluster computing platform designed to process big data as efficiently as possible. Sound familiar? That's what Hadoop is designed to do. However, these are distinctly...

                    • Downloads: 185
                  • For Application Development & Delivery Professionals

                    Report:The Forrester Wave™: Big Data Predictive Analytics Solutions, Q2 2015

                    Predict And Prosper With One Of These 13 Solutions

                    Good news! Predictive analytics is within easy reach for all enterprises if they choose the right big data predictive analytics solution to meet their needs. In Forrester's 45-criteria evaluation, we...

                    • Downloads: 1045
                  • For Application Development & Delivery Professionals

                    Blog:Big Data Is No BuzzWord - It's Real

                    Big data is driving disruptive change across the economy in business such as healthcare, retail, communications, and entertainment. The potential for firms to use big data to create permanent...

                    • For Application Development & Delivery Professionals

                      Report:Quick Take: Google Amps Up Android

                      Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

                      Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

                      • Downloads: 143
                    • For Application Development & Delivery Professionals

                      Report:Quick Take: Amazon Web Services Democratizes Machine Learning

                      The Amazon Web Services (AWS) train keeps on a rolling for developers. This time it is a fully managed machine learning service that lets developers create predictive models. Launched on April 9,...

                      • Downloads: 139
                    • For Application Development & Delivery Professionals

                      Blog:Google Apps Versus Office 365: How To Decide

                      Deciding between Microsoft Office 365 and Google Apps is not easy, because it’s not an apples-to-apples comparision of apps and features. It’s more like a fruit basket...

                      • For Application Development & Delivery Professionals

                        Report:Predictive Apps Are The Next Big Thing In Customer Engagement

                        Leverage Big Data And Predictive Analytics To Supercharge Innovation And Disrupt Your Competitors

                        The answer to developing apps that dazzle the digital consumer and making your company stand out from the competition lies in what Forrester calls "predictive apps." Predictive apps leverage big data...

                        • Downloads: 1516
                      • For Application Development & Delivery Professionals

                        Blog:Goodbye Privacy. Conventional Security Measures Can Be Neutered By A Careless Programmer

                        More and more data is stored online by both consumers and businesses. The convenience of using services such as Dropbox, Box, Google Drive, Microsoft Live Skydrive,...

                        • For Application Development & Delivery Professionals

                          Blog:Instant Insight: What Is Mobile Device Management?

                          You must invest in a mobile device management (MDM) solution especially to implement a bring-your-own-device (BYOD) program. This essential technology allows IT pros to support multiple mobile...

                          • For Application Development & Delivery Professionals

                            Blog:Forrester’s Hadoop Predictions 2015

                            Hadoop adoption and innovation is moving forward at a fast pace, playing a critical role in today's data economy. But, how fast and far will Hadoop go heading into 2015?    Prediction...

                            • For Application Development & Delivery Professionals

                              Report:How To Give The Perfect Software Demo

                              Four Best Practices To Nail Your Next Software Demonstration

                              Don't let a bad demo ruin your software project. Application development and delivery (AD&D) professionals' work is often judged not by the myriad of project artifacts, months of hard work, changing...

                              • Downloads: 163