Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • Patti Freeman Evans
  • For eBusiness & Channel Strategy Professionals

    Blog:Harnessing the Mobile Revolution -- End-to-End

    Engaging with users via mobile is now unavoidable - no surprise there. By 2016, smartphone subscriptions in the US will likely outnumber people and in Europe, almost 70% of the population will own...

    • For eBusiness & Channel Strategy Professionals

      Report:Website Functionality Benchmark 2013: US Online Apparel Retailers

      The US online apparel retail market is highly competitive. To see whether top US online apparel retailers offer a best-in-class online retail experience, Forrester analyzed Abercrombie & Fitch,...

      • Downloads: 458
    • For eBusiness & Channel Strategy Professionals

      Blog:Inhibitors And Drivers In Japan’s Retail Market

      I spent last week in Tokyo, Japan.  Given that an increasing number of our clients are eyeing Japan’s eCommerce market, I thought it would be interesting to share some observations from my...

      • For eBusiness & Channel Strategy Professionals

        Report:Website Functionality Benchmark 2012: US Online Grocers

        Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

        Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

        • Downloads: 487
      • For eBusiness & Channel Strategy Professionals

        Report:Strategic Staffing For Mobile eBusiness

        As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

        • Downloads: 402
      • For eBusiness & Channel Strategy Professionals

        Report:The Mobile eBusiness Ecosystem

        Stakeholder Map: The Mobile eBusiness Playbook

        This report outlines the stakeholder map of the mobile eBusiness playbook, which is designed to drive value through mobile services. This report should be used by eBusiness professionals to plan and...

        • Downloads: 614
      • For eBusiness & Channel Strategy Professionals

        Blog:eBusinesses Use Digital to Deal with Sandy

        eBusiness professionals have disaster recovery plans in place to deal with nearly annual storms across the country.  How many times have we heard of a snow storm November and December slamming...