Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • Christian Kane
  • For Infrastructure & Operations Professionals

    Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

    Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

    • Downloads: 41
  • For Infrastructure & Operations Professionals

    Blog:Introducing The Enterprise Mobile Management (EMM) Wave

    Last week we published the new Forrester Wave™: Enterprise Mobile Management, Q3 2014, evaluating 15 of the vendors emerging to help organizations transform and enable their workforce with a...

    • For Infrastructure & Operations Professionals

      Charts & Figures:Tablet Owners Adopt And Use More Business Apps Than Smartphone Owners

      Road Map: The Workforce Enablement Playbook

    • For Infrastructure & Operations Professionals

      Report:Build A Road Map For Workforce Computing

      This report outlines Forrester's solution to help IT infrastructure and operations (I&O) leaders develop their five-year technology road map for workforce computing. This is important because into...

      • Downloads: 467
    • For Infrastructure & Operations Professionals

      Report:Redefine Your Workforce Enablement Policy To Empower Employees

      Policy And Procedures: The Workforce Enablement Playbook

      To ensure that employees are armed with the technology they need to do their best work and delight customers, infrastructure and operations (I&O) managers are embracing desktop modernization projects...

      • Downloads: 647
    • For Infrastructure & Operations Professionals

      Report:Ten Ways Technology Will Drive Workforce Success In 2015

      Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer, where your company's employees need your...

      • Downloads: 163
    • For Security & Risk Professionals

      Report:Create New Mobile Operations And Security Professionals

      This report outlines the skills and staffing needs for Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile security and operations...

      • Downloads: 608
    • For Sourcing & Vendor Management Professionals

      Report:Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

      But Do Customers Need Another Vertical Enterprise Device Platform?

      The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox will...

      • Downloads: 111
    • For Infrastructure & Operations Professionals

      Report:Predictions 2015: Infrastructure & Operations Prioritizes Pursuing The BT Agenda

      I&O's Key Agenda Requires Evolutionary Changes

      In 2014, the role of the infrastructure and operations (I&O) professional has been reshaped by trends like social, mobile, Agile, and cloud — but it's time to get ready for what's around the...

      • Downloads: 268
    • For Infrastructure & Operations Professionals

      Charts & Figures:The Modern Workplace Is Rife With Distractions

    • For Security & Risk Professionals

      Report:Define A Road Map For Mobile Security And Operations

      This report outlines the road map of Forrester's solution for security and risk (S&R) executives working with their counterparts in infrastructure and operations (I&O) to build a five-year technology...

      • Downloads: 1367
    • For Infrastructure & Operations Professionals

      Report:Brief: Master Mobile Device Life-Cycle Management

      How To Apply Device Life-Cycle Thinking To The IDEA Framework

      Mobility is reshaping how businesses engage with their customers. This seismic shift has driven a diverse set of new mobile technologies into companies in every industry — and the onus of...

      • Downloads: 69
    • For Infrastructure & Operations Professionals

      Charts & Figures:Already, 15% Of iWorkers Are Anytime, Anywhere iWorkers

    • For CIO Professionals

      Report:Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

      New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

      The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives. But...

      • Downloads: 386
    • For Infrastructure & Operations Professionals

      Report:Develop Your Workforce Enablement Balanced Scorecard

      Performance Management: The Workforce Enablement Playbook

      This report outlines Forrester's solution for developing effective metrics to measure the performance of your workforce enablement initiatives. Identifying and implementing a comprehensive, relevant...

      • Downloads: 326
    • For Infrastructure & Operations Professionals

      Report:Build A Corporate App Store Into Your Workforce Computing Strategy

      I&O Should Manage Mobile Complexity Through A Corporate App Store

      Today, employees are using personally owned smartphones and tablets at work, and firms are leveraging an array of mobile applications to interact with employees, customers, partners, and suppliers....

      • Downloads: 441
    • For Infrastructure & Operations Professionals

      Blog:Symantec’s Acquisition Of Nukona Is A Signal That Mobile Management Is Finally Growing Up

      On Tuesday, Symantec announced it will acquire Nukona – an application management solution. Haven’t heard of them? I don’t blame you. And here’s why: The scope of mobile...

      • For Infrastructure & Operations Professionals

        Report:Quick Take: Breaking Down VMworld 2013

        VMware Delivers A Strong SDDC Message, An Incremental Cloud Story, And A Relatively Weak End User Computing Message

        Is the traditional data center about to be disrupted by the cloud? Not if VMware can help it. Last week's annual VMworld conference in San Francisco drew over 20,000 infrastructure and operations...

        • Downloads: 275
      • For Security & Risk Professionals

        Report:Quick Take: IBM Acquires Fiberlink To Bolster Its MobileFirst Portfolio

        Prospects Are Good For This Acquisition, Which Matches Complementary Strengths

        • Downloads: 113
      • For Infrastructure & Operations Professionals

        Report:Redefine Your Mobile Policy To Empower Workers

        This report outlines the policy recommendations of Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile and security operations. This...

        • Downloads: 3043
      • For Infrastructure & Operations Professionals

        Report:Brief: The Future Of Mobile Device Management

        Enterprise Mobile Management Solutions Must Support, Secure, And Improve Employee Experience

        Mobile device management (MDM) is the common technology used by enterprises to enable their workforce to obtain the right access on their mobile devices. However, early solutions were only able to...

        • Downloads: 520
      • For Infrastructure & Operations Professionals

        Report:Brief: California's Employee Reimbursement Ruling Won't Stem BYOD

        On August 12, 2014, a California appellate court ruled that a company whose employees were required to use personally owned mobile phones to make voice calls for company business must reimburse them...

        • Downloads: 72
      • For Infrastructure & Operations Professionals

        Report:Quick Take: What iOS 7 Means To I&O Pros And Information Workers

        New APIs From Apple Give Mobile Management Vendors New Avenues To Support Mobile Workers

        On September 10, 2013, Apple hosted an event at its Cupertino, Calif., headquarters to usher in its latest mobile offerings, including an update to iOS 7. This update to its mobile OS offers new...

        • Downloads: 171
      • For Infrastructure & Operations Professionals

        Charts & Figures:From The Personas Comes A Deeper Understanding Of Work Styles And Needs

      • For Infrastructure & Operations Professionals

        Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

        Executive Overview: The Workforce Enablement Playbook

        Mobility and bring-your-own-device (BYOD) top the list of any infrastructure and operations (I&O) leader responsible for workforce enablement — your firm's employees need both tools and...

        • Downloads: 461