Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • Christian Kane
  • For Infrastructure & Operations Professionals

    Report:Quick Take: What iOS 7 Means To I&O Pros And Information Workers

    New APIs From Apple Give Mobile Management Vendors New Avenues To Support Mobile Workers

    On September 10, 2013, Apple hosted an event at its Cupertino, Calif., headquarters to usher in its latest mobile offerings, including an update to iOS 7. This update to its mobile OS offers new...

    • Downloads: 171
  • For Infrastructure & Operations Professionals

    Report:Ten Ways Technology Will Drive Workforce Success In 2015

    Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer, where your company's employees need your...

    • Downloads: 175
  • For CIO Professionals

    Report:Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

    New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

    The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives. But...

    • Downloads: 390
  • For Infrastructure & Operations Professionals

    Report:Brief: Master Mobile Device Life-Cycle Management

    How To Apply Device Life-Cycle Thinking To The IDEA Framework

    Mobility is reshaping how businesses engage with their customers. This seismic shift has driven a diverse set of new mobile technologies into companies in every industry — and the onus of...

    • Downloads: 82
  • For Security & Risk Professionals

    Report:Create New Mobile Operations And Security Professionals

    This report outlines the skills and staffing needs for Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile security and operations...

    • Downloads: 608
  • For Infrastructure & Operations Professionals

    Report:Redefine Your Workforce Enablement Policy To Empower Employees

    Policy And Procedures: The Workforce Enablement Playbook

    To ensure that employees are armed with the technology they need to do their best work and delight customers, infrastructure and operations (I&O) managers are embracing desktop modernization projects...

    • Downloads: 654
  • For Infrastructure & Operations Professionals

    Blog:Introducing The Enterprise Mobile Management (EMM) Wave

    Last week we published the new Forrester Wave™: Enterprise Mobile Management, Q3 2014, evaluating 15 of the vendors emerging to help organizations transform and enable their workforce with a...

    • For Infrastructure & Operations Professionals

      Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

      Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

      • Downloads: 41
    • For Infrastructure & Operations Professionals

      Charts & Figures:Already, 15% Of iWorkers Are Anytime, Anywhere iWorkers

    • For Infrastructure & Operations Professionals

      Report:I&O Skills And Staffing In A Consumerized World

      Organization: The Workforce Enablement Playbook

      The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

      • Downloads: 257
    • For Infrastructure & Operations Professionals

      Charts & Figures:The Modern Workplace Is Rife With Distractions

    • For Security & Risk Professionals

      Report:Apps Everywhere: Understanding The Need For Mobile Application Management

      Integrate Mobile Application Management Into Your Mobility Strategy

      Proactive IT executives are extending their mobility strategies beyond deploying and managing mobile devices and platforms with primarily corporate email access to include a wide range of mobile...

      • Downloads: 823
    • For Infrastructure & Operations Professionals

      Report:Redefine Your Mobile Policy To Empower Workers

      This report outlines the policy recommendations of Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile and security operations. This...

      • Downloads: 3045
    • For Infrastructure & Operations Professionals

      Report:Quick Take: VMware Acquires AirWatch To Solidify Its Mobile Strategy

      On January 22, 2014, VMware announced its intentions to acquire mobile management vendor AirWatch for approximately $1.5 billion. This move represents the third major mobile device management (MDM)...

      • Downloads: 147
    • For Security & Risk Professionals

      Report:Quick Take: Android For Work Upends Multiple Markets

      On February 25, 2015, Google publicly announced its latest functionality updates to the Android OS, titled "Android for Work" (AFW). The efficiency and security improvements delivered by AFW will...

      • Downloads: 81
    • For Infrastructure & Operations Professionals

      Charts & Figures:From The Personas Comes A Deeper Understanding Of Work Styles And Needs

    • For Infrastructure & Operations Professionals

      Report:Quick Take: Breaking Down VMworld 2013

      VMware Delivers A Strong SDDC Message, An Incremental Cloud Story, And A Relatively Weak End User Computing Message

      Is the traditional data center about to be disrupted by the cloud? Not if VMware can help it. Last week's annual VMworld conference in San Francisco drew over 20,000 infrastructure and operations...

      • Downloads: 275
    • For Sourcing & Vendor Management Professionals

      Report:Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

      But Do Customers Need Another Vertical Enterprise Device Platform?

      The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox will...

      • Downloads: 113
    • For Security & Risk Professionals

      Report:Quick Take: IBM Acquires Fiberlink To Bolster Its MobileFirst Portfolio

      Prospects Are Good For This Acquisition, Which Matches Complementary Strengths

      • Downloads: 114
    • For Infrastructure & Operations Professionals

      Report:What You Need In A Mobile Collaboration App

      Forrester's Guide For Assessing Cloud Collaboration Vendors' Preparedness For The Mobile Mind Shift

      Helping an increasingly mobile workforce work with customers has been a catalyst for many Forrester clients to move toward cloud collaboration technologies like Box and Google Apps. However, to truly...

      • Downloads: 102
    • For Infrastructure & Operations Professionals

      Report:Build A Road Map For Workforce Computing

      This report outlines Forrester's solution to help IT infrastructure and operations (I&O) leaders develop their five-year technology road map for workforce computing. This is important because into...

      • Downloads: 470
    • For Infrastructure & Operations Professionals

      Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

      Executive Overview: The Workforce Enablement Playbook

      Mobility and bring-your-own-device (BYOD) top the list of any infrastructure and operations (I&O) leader responsible for workforce enablement — your firm's employees need both tools and...

      • Downloads: 476
    • For Infrastructure & Operations Professionals

      Report:The Forrester Wave™: Enterprise Mobile Management, Q3 2014

      The 15 Providers That Matter Most And How They Stack Up

      Infrastructure and operations (I&O) professionals face a difficult mandate: Enable the workforce to navigate the ever-changing landscape of mobile scenarios while continually ensuring that their...

      • Downloads: 534
    • For Security & Risk Professionals

      Report:Define A Road Map For Mobile Security And Operations

      This report outlines the road map of Forrester's solution for security and risk (S&R) executives working with their counterparts in infrastructure and operations (I&O) to build a five-year technology...

      • Downloads: 1368
    • For Infrastructure & Operations Professionals

      Report:Develop Your Workforce Enablement Balanced Scorecard

      Performance Management: The Workforce Enablement Playbook

      This report outlines Forrester's solution for developing effective metrics to measure the performance of your workforce enablement initiatives. Identifying and implementing a comprehensive, relevant...

      • Downloads: 333