Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • Shar VanBoskirk
  • For Marketing Leadership Professionals

    Blog:Has Technology Changed How We Think?

    I've just started work on a report tentatively titled "How People Choose." I'm interested in studying how technology is influencing user decision processes. My hypothesis is that technology...

    • For Marketing Leadership Professionals

      Blog:Epsilon Emphasizes Email Product (At Last!)

        I had breakfast a week ago with Taleen Ghazarian, the VP of Strategy and Planning and Bob Zurek the new SVP of Products from Epsilon.  The meeting was to re-introduce me to...

      • For Marketing Leadership Professionals

        Blog:US Digital Marketing Will Pass TV In Two Years, Topping $100B By 2019

        I am happy to announce the latest release of Forrester's five-year digital marketing forecast, a data-rich tool for budgeting, benchmarking, and identifying key trends to watch as you set your...

        • For Marketing Leadership Professionals

          Blog:Direct Marketers Share Smart Online Lessons

          My colleague Sarah Takvorian attended the New England Direct Marketing Association’s (NEDMA) spring Marketing Technology Summit in Boston. Here are the lessons learned in Sarah’s...

          • For Marketing Leadership Professionals

            Blog:Marissa Mayer Doesn't Fit Yahoo!'s Needs

            Yahoo! announced tonight that Google's Marissa Mayer would take over tomorrow as Yahoo!'s CEO and President.  Obviously Mayer has long experience in the space and brings good competitive...

            • For Marketing Leadership Professionals

              Blog:Kicking Off Forrester's Search Marketing Wave(s)

              I’m doing it.  Waving three vendor categories at the same time.  And I can’t wait (seriously, no satire intended.) For those of you less familiar, Forrester’s Waves are...

              • For Marketing Leadership Professionals

                Blog:SalesForce/ExactTarget Deal Means More Complexity For Marketers

                This morning, salesforce.com announced plans to acquire marketing technology ExactTarget for $2.5 billion, a 53% premium over ExactTarget's (ET) closing price on Monday, June 3, 2016....