Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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7 results in Data Surveys

  • Tech Sector Economics
  • For CIO Professionals

    Survey:Forrsights Budgets And Priorities Tracker Survey Q4 2012

    Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012, was fielded to 3,753 IT executives and technology decision-makers located in Australia, Brazil, Canada, China, France, Germany,...

    • For CIO Professionals

      Survey:Forrsights Budgets And Priorities Tracker Survey Q2 2012

        Quick look into the survey: This forward-looking market research study about IT technology details planned spending on technology and services in the coming year, as well as the balance of...

      • For CIO Professionals

        Survey:Forrsights Business Decision-Makers Survey Q4 2012

        Forrester's Forrsights Business Decision-Makers Survey, Q4 2012, was fielded to 3,616 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

        • For CIO Professionals

          Survey:Forrsights Services Survey Q2 2012

           A quick look into the survey: This forward-looking market research study about IT technology details IT services priorities as well as governance, stakeholder issues, and business dynamics...

          • For CIO Professionals

            Survey:Forrsights Software Survey Q4 2012

            Forrester's Forrsights Software Survey, Q4 2012, was fielded to 2,444 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from small and medium-size...

            • For CIO Professionals

              Survey:Forrsights Hardware Survey Q3 2012

              A quick look into the survey: This forward-looking market research study about IT technology details PCs and systems management, servers and data centers, X86 server virtualization, and dives deeply...

              • For CIO Professionals

                Survey:Forrsights Security Survey Q2 2012

                 A quick look into the survey: This forward-looking market research study about IT technology details security spending, priorities and challenges, as well as sourcing, organizational structure,...