A complimentary guide to help you understand how your customers derive value
Do you know which value drivers matter most to your customers? Customer needs are varied; so is value. Most organisations cannot measure whether or not customers feel like they derive value from doing business with them.
Our guide is designed to help customer experience (CX) leaders overcome the challenges of measuring the true value for customers. This will allow you to confidently invest in the areas where it will make the greatest positive impact on your customers and ultimately drive better loyalty.
Download this guide to learn how to:
- Recognise the four dimensions of value: economic, functional, experiential, and symbolic.
- Identify the value drivers that matter most to your customers.
- Define metrics to measure how you perform against those relevant drivers.
